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Internet Banking is an example of B2C business model, where transactions can be carried out without visiting the bank branch physically. The objective of the empirical study is to identify the dimensions and their impact on the adoption of Internet Banking on the various adopter categories. In order to get an insight of the different adopter segments, two important constructs such as customer perception constituting perceived ease of use and perceived security risk and perception towards demographic variables consisting of age, gender, education, income and occupation of the users are identified from the existing literature. The cluster analysis reveals that the clusters formed are innovators, early majority, late majority and laggards for adopting Internet Banking. Our study substantiates that only income as a variable acts as a roadblock in the adoption of Internet Banking services. The study will help Internet Banking marketing managers to design their strategies so as to encourage adoption and attract more customers.

The study investigates the antecedents of status consumption pertaining to the wedding, which is considered to be one of the most celebrated events in a person's life. The article explores the interrelationship between the dimensions of lifestyle and brand consciousness, and the constructs related to conspicuous consumption, status consumption and self-expression. The results validate that consumers are stimulated to impetuously purchase branded products with an intention to flaunt their possessions in their social circle, to signal wealth and status. Furthermore, consumers purchase ostentatious products to gain affirmation from their social groups and hierarchy. The study facilitates marketers in framing their marketing and communication strategies to succeed in the marketplace, thus attracting customers to purchase status products for weddings.

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This article explores the inter-relationship between the two dimensions of a web site—web site interactivity and customer outcomes. The study investigates how web site interactivity leads to positive customer outcomes in the context of Internet Banking web sites. Navigation structure and information content constitute the antecedents of web site interactivity whereas the dimension of customer outcomes has been studied through customer service quality; customer satisfaction; perceived security risk and trust of the web site. In order to gauge the data for internal consistency, various reliability and validity procedures have been carried out. AMOS software has been used for analysis of the data using Structural Equation Modeling technique. The findings indicate that web site design factors like navigation structure and information content are important antecedents to customer service quality, which further influences customer satisfaction and the trust of Internet Banking web sites. The study would provide insights to the global marketers by providing accurate and timely information along with security measures; thus it can enhance customer service quality, customer satisfaction and trust. The overview of the study reveals the importance and contribution of each construct in the formation of trust towards Internet Banking web site.