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Instrumental and sensory quality of potato strips baked in a radiant wall oven was evaluated and compared to deep-fat fried and conventional oven baked samples. Even though radiant wall oven baked potato strips had one-fourth the fat content of the deep-fat fried samples, there was no significant difference in chroma, cutting and puncture force of radiant wall oven baked and deep-fat fried samples. Consumer acceptability of radiant wall oven baked potato strips was 65.7 and 85.7% before and after revealing the nutrition facts, respectively. Both were lower than acceptability of deep-fat fried samples. However, 36.5% of consumers were willing to purchase radiant wall oven baked samples.

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