The main purpose of the study was to evaluate the information and communication technology (ICT) sector in the teaching process based on teachers’ attitudes and the strategic collaboration between universities and industry. The most common issue faced by the graduated students is to find a desired job at the end of the course of study. The main obstacle in finding a desired job is not enough ICT knowledge, which is not adequately learned at universities. On the other hand, the ICT teaching process at universities could be slow because many teachers do not have the right attitude toward ICT application in the learning process. In this study, a survey was performed among ICT working students and ICT teachers as well to reveal the relationship between the skills required for a job and the skills being taught at universities; whether the employability skills of fresh graduates increase hiring opportunities. The sample of examinees for this study consisted of the ICT sector in the European Union as well as ICT teachers based on the World Bank database. The proposed model was analyzed using structural equation modeling. It was found that the relationship between the academic program and job market along with ICT skills affected the employability factor. Hence the relationship between the academic program and job market significantly affects the employability factor. In effect, more focus on designing the academic curriculum is needed.

The expansion of new digital media and the development of information technology give even bigger importance to media and information literacy, which is recognized as one of the key skills in the educational system almost everywhere in the world. The concept of media and information literacy in this paper is considered from the pedagogical aspect, i.e., the aspect of the educational needs of the teacher in learning and applying digital technologies in the teaching process.The aim of this paper is to determine the level of the teachers’ interest in the application of certain digital technologies in the teaching process on the one hand, and to determine similarities and differences in their needs for learning and applying digital technologies in the teaching process according to their gender and work experience, on the other hand.The conclusion is that teachers who participated in the survey showed high interest in learning and applying digital technologies in the teaching process. The use of the computer and the Internet appeared to be the biggest need teachers have. Key words: digital technologies; educational needs; information literacy; media literacy; teaching process.---SažetakEkspanzija novih digitalnih medija i napredak informacijske tehnologije uvjetuju sve veću važnost medijske i informacijske pismenosti, koja se priznaje kao jedna od ključnih vještina u obrazovnom sustavu gotovo u cijelom svijetu. Koncept medijske i informacijske pismenosti u ovom se radu promatra s pedagoškog aspekta, odnosno s aspekta obrazovnih potreba nastavnika za poznavanjem i primjenom digitalnih tehnologija u nastavnom procesu. Cilj rada jest utvrditi kolika je zainteresiranost nastavnika za primjenu pojedinih digitalnih tehnologija u nastavi, kao i utvrditi sličnosti i razlike u njihovim potrebama za upoznavanjem i primjenom digitalnih tehnologija u nastavi u odnosu na spol i radno iskustvo nastavnika. Zaključak je da su nastavnici očitovali visoku zainteresiranost za upoznavanje i primjenu digitalnih tehnologija u nastavi. Kao najveća potreba nastavnika pokazala se primjena računala i interneta.Ključne riječi: digitalne tehnologije; obrazovne potrebe; informacijska pismenost; medijska pismenost; nastavni proces.

Kulturni turizam se smatra najbrže rastućim segmentom turističkog tržišta posebno evropskog. Kultura se sve više koristi u promotivnoj strategiji za privlačenje turista nudeći bogatu autentičnu turističku ponudu. Novi informatički i tržišni trendovi diktiraju i nove načine komunikacije između tržišta i ciljne grupe tako da, digitalni marketing omogućava direktniju i aktivniju interakciju između turista, turističkih proizvoda i destinacija. Cilj rada je da se prikaže odnos kulture, kulturnog nasleđa i razvoja turizma uz podršku savremenih marketinških komunikacija. Kultura kao društveno nasleđe određene grupe ljudi, zajednice ili društva poslednjih decenija snažno utiče na razvoj turizma u mnogim destinacijama, a novi informatički i tržišni trendovi diktiraju nove načine komunikacije između tržišta i ciljne grupe. Digitalni marketing pruža interaktivnost i nudi personalizovane usluge turistima. U radu je predstavljen primer projekta u razvoju, primer digitalne komunikacije sa informatički "povezanim" turistima, odnosno značaj korišćenje digitalnih medija kako bi se postigla konkurentska prednost i bolje pozicionirala kulturna ponuda Novog Sada na globalnom turističkom tržištu.

This paper wishes to highlight great significance of digital technologies that should be implemented to the highest extent possible in the teaching process. Digital literacy and digital competencies in today's highly developed technological world have been recognized as important aspects for the successful implementation of digital technologies in the teaching process. With this in mind, in this paper we tried to answer the questions as to for what purposes teachers use digital technologies the most and how interested the teachers are for the use of digital technologies. The conclusion is that teachers are highly interested in the application of digital technologies in teaching. Out of all the listed items, the teachers mostly used the Internet-based content  and Correspondence by e-mail in their work. The research was based on a descriptive investigative method. Surveys and scaling techniques for measuring teachers' attitudes were used. The present research was carried out between March and April 2017.The basic cohort in this research comprised 276 primary school teachers in the cities of Vranje and Nis. The nature of a sample is that of a stratified simple random sample.

This paper analyses the attitudes of teachers to using information and communication technology in teaching. The study was conducted on a sample of 269 teachers in the Republic of Serbia. The purpose of this research is to look at the intensity of ICT use in teaching, as well as to identify the benefits and obstacles that teachers face when using this technology. The study was based on a descriptive research methodology. Surveying and scaling techniques were used to measure the attitudes of teachers. It was concluded that teachers often use ICT in teaching. The greatest advantage of ICT use, as seen by teachers, is improved quality of teaching, a possibility to deliver interesting lessons and quick and easy access to information. The greatest obstacles emphasized by teachers were underdeveloped competencies of teachers, limited access to ICT in schools and insufficient trust in the use of new technologies.