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The growth in the fields of advertising and public relations education at American universities has been dramatic. Last year, 12,068 degrees were awarded in advertising, public relations, or combined advertising/public relations programs while nearly 40,000 students were enrolled in these degree programs.For over 30 years, the reporting of the status of advertising education has been an ongoing enterprise, reported in various forms. The two most noted ones are:The annual Becker/Kosicki reports in Journalism b Mass Communication Educator, which measures the status of accredited and other mass communication programs, andWhere shall I go to study advertising and public relations? (Ross 1965;

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