This study aims to apply approaches, methods, and indicators from the conceptual framework of ecosystem services valuation to a real world, local level case study. It tests a GIS-based mapping and valuation of ecosystem services model in a typical mountain municipality in Bulgaria. Investigation results address opportunities, challenges and limitations in the practical application of the ecosystem services concept. They include an integrated assessment of the ecosystem services in a specific administrative territorial unit and suggest its Total Economic Value. The introduction of the term "ecosystem services dysergy" should contribute to valuation theory and practice. The study upgrades the currently available knowledge base that supports geospatial planning and sustainable development of the Karlovo Municipality and offers recommendations for improvement of the municipal ecosystem services utilization, which include identification, analysis, and visualization of hotspots and dysergy areas.

Natural heritage (NH) includes natural features that can be described as outstanding universal value at a national level. It refers to the importance of ecosystems, biodiversity, and geodiversity for their existence value, and the ecosystems can be considered as the spatial units for its mapping and assessment. The ecosystem services (ES) concept provides an appropriate basis in the form of assessment and mapping methods that enable linking the state of ecosystems with human well-being. Thus, it can be used as a platform to find solutions to the problems related to the conflicts between conservation and the use of the NH. In this paper, we aim to present the process of developing a methodological framework for mapping and assessment of ecosystem services provided by the natural heritage in Bulgaria for recreation and tourism. The conceptual framework of the ecosystem-based assessment of NH in Bulgaria is based on the assumption that the generation of NH for the needs of tourism can be presented as the linkages between the natural systems and tourism in the form of ES potential, flow, and demand. The results demonstrate that the NH can be presented as a spatial phenomenon conceptualized by the flows of benefits from ecosystems to people which contribute to human well-being. The mapping and assessment procedures are fully developed for application at a national level, while for the regional and local level, few pilot studies mark some basic foundations for further development.

The aim of the EU Biodiversity Strategy to 2020 isto maintain and enhance ecosystem services (ES) in Europe and requires all Member States to map and assess the state of ecosystems and their services in the respective national territories. The EU-funded project ESMERALDA analyses ES mapping and assessment methods and approaches in their biophysical, social and economical perspectives, as well as their application in different case studies. The project also aims at the development of an integrated and consistent assessment framework. In Bulgaria, methodological guides for evaluation and mapping of the services provided by the nine main types of ecosystems have been prepared together with the respective proposals for their implementation in the national assessment. The Bulgarian research team analyses and tests various aspects of ecosystem services mapping and assessment, such as alternative economic assessments, multi-criteria analyses and biophysical assessment approaches, mapping challenges and local population surveys. In this paper paper, we review the ES activities in Bulgaria and present selected mapping and assessment methods tested in the Central Balkan case study area. It provides relevant examples for the implementation of integrated mapping and assessment of ecosystem services at local and regional level, where different mapping approaches and techniques are embedded within diverse policy contexts. The main goal of the study is to investigate how the assessment results can support the integration of the ecological functions of the Central Balkan National Park with the economic opportunities that it creates for the local and regional communities. A tiered approach has been used to organise the mapping and assessment exercises in the study area, in order to meet the needs for integrated ecosystem assessment and overcome the limitations of data availability. At tier 1, the study performs identification and initial ES mapping of the whole area. At tier 2, it applies economic valuation for the Municipality of Karlovo by using statistical data and the contingent valuation method. At tier 3, the investigation applies modelling methods to assess carbon storage and flood regulation on a larger scale. The results are presented in the form of maps at all levels, which use a uniform 0 to 5 assessment scale. The integrated approach presented here ensures a clear communication of the end results to the respective decision-makers.

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The need for a closer and enhanced connection with nature, as the basis for human wellbeing, reinforces the importance of natural heritage governance, including wider and much improved access to information about nature-based tourism and recreation. This research seeks to reveal how Internet content can support the digital identification of nature sites and their branding as tourist destinations. To this end, it analyzes 20 exemplary websites, each known around the world, and highlights important current trends in the structuring and attractiveness of the information provided. Based on the devised benchmarking criteria, the study develops a benchmarking approach that improves digital “packaging” and marketing of natural heritage for the purposes of tourism, recreation, leisure, and sports, and then tests it in Bulgaria. The procedure includes the selection of 57 natural heritage sites and rating the content of their official websites. The results show an unsatisfactory level of representation of the heritage value of the Bulgarian NH and a severe depreciation of the provision of the necessary tourism and recreation information, in comparison to the selected global benchmark. Besides the outline of the most frequent gaps and shortcomings, the results provide managers with suggestions about the development of a “natural heritage” brand for tourism and recreation, which features amplification of site identity and messaging, plus enhancement of its visibility. The conclusions are applicable to a wide variety of geographical contexts and audiences in nature-based destination governance.