This study deals with post-occupancy evaluation (POE) of 'Kim Gwang-seok Street'as storytelling road for urban regeneration. The evaluation focused on image preference and use satisfaction of visitors. This is the initial project of popular singer-storytelling street as a new attraction, and the results could be used as basic data for the sustainable planning and management of storytelling streets. 200 respondents of visitor group were analyzed. Frequency analysis for demographics, use, behavior, reliability, and means, were evaluated. Factor analysis and multiple regression analysis were conducted for image preference and use satisfaction. Responses showed high frequency of twenties in age, who were typically students. In use motives and activities, strolling, sightseeing, and taking pictures were shown to be the most common. The mean scores of image variables showed symbolic (5.03), familiar (4.84), beautiful (4.71), and bright (4.63), the highest. The result of exploratory factor analysis, led to 3 factors being categorized; the mood of street, the design, and the dynamics. Due to the result of multiple regression analysis, the preference of space image was significantly influenced by 4 image variables; symbolic (β=.314), stable (β=.248), friendly (β=.204), and fresh (β=.142). In the use satisfaction analysis, the mean scores were highest concerning facility design (3.81), typical street (3.78), the image of street (3.81), continued use (3.66), and experiential tourism (3.53), respectively. The mean score of parking space (2.56) was the lowest. In factor analysis concerning use satisfaction, 3 factors were categorized; facility management, experience, and image. By the result of multiple regression analysis, the total satisfaction of use was significantly influenced by 4 independent variables; image of street (β=.296), management (β=.277), continued use (β=.205), and typical street (β=.183). As storytelling road for urban regeneration, 'Kim Gwang-seok Street' has shown considerable success in significant improvement of image preference and user satisfaction. Therefore, the enhancement of 'placeness' through storytelling of Kim Gwang-seok, and the strengthening of its identity and symbolism, should be the basic focus of development for the street in the future.
: This article deals with rural village development project of Namsunghyun 'Gamggot(persimmon flower)' area, based on local tourism resources. For more efficient use of local tourism resources, questionnaire surveys for local residents and visitors were conducted. On the base of the results, the vision and objectives were established. And each items of project by division were also considered by the results of such surveys. Finally, priority scores of each items of project, based on importances and weighted value, were derived for more efficient propulsion of project and to construct sustainable rural community.
P u b l i co p e ns p a c e ( G o n g -G a e -G o n g -J i )i sa ni mp o r t a n t p a r t o ft h eo p e n -s p a c es y s t e m i na nu r b a ne n v i r o n me n t . T h o u g h p a r to ft h ep r i v a t es e c t o r , i th a sas i g n i f i c a n t p u b l i cf u n c t i o nast h e r ea r e a sa l w a y so p e nt ot h ef r e eu s eo fe v e r yc i t i z e n f o rr e s ta n da me n i t i e s . A f i e l ds u r v e yo ft h ep u b l i co p e ns p a c eo f7 1ma j o rb u i l d i n g sw a sc a r r i e do u tt oi n v e s t i g a t et h e a c t u a l s t a t eo fp u b l i co p e ns p a c e si nt h ec i t yo f D a e g u . A sar e s u l t o f t h i si n v e s t i g a t i o n , s e v e r a l p o i n t o f i s s u e sw e r ed i s c u s s e d . I nd i s t r i b u t i o nb y' G u ' , n e w l y -e me r g i n gs u b -c e n t e r so f D a e g u -C i t y , s u c ha sB u g -G ua n dD a l s e o -G ua sw e l l a sd o w n t o w n a r e ah a v ema n yp u b l i co p e ns p a c e s . B yt h eu s et y p eo f b u i l d i n g s , r e t a i l b u i l d i n g ss u c ha ss h o p p i n gc e n t e r sa n dS S M a c c o u n t f o r3 6 . 6 %, b u s i n e s sb u i l d i n g s2 1 . 1 %, a n dr e s i d e n t i a l a n dc o mme r c i a l c o mp l e x e s1 5 . 5 %, r e s p e c t i v e l y . L o c a t i o nw i s e , t h e f r o n t a r e a sa c c o u n t e df o r t h eg r e a t e s t a mo u n t ( 4 2 . 9 %) w i t h1i ns i d ea r e a ( 2 0 %) , a n d2i nt h ef r o n t / s i d ea r e a ( 2 0 %) , r e s p e c t i v e l y . D e g r e eo fd i v i s i o nw a s1s p o tt y p e ( 4 5 . 7 %) , 2d i v i s i o nt y p e ( 3 5 . 7 %) .T h emi s u s eo fp u b l i co p e ns p a c ef o rp r i v a t eu s e , s u c ha ss h o p p i n ga n dp a r k i n gl o t s , wa s2 6 . 6 %.O nt h eb a s i sa n da n a l y s i so ft h ea c t u a l s t a t u s , 6i mp r o v e me n t d e v i c e sf o rp u b l i co p e ns p a c e sw e r es u g g e s t e d : 1 )T h e i mp r o v e me n to ft h el e g a lr e g u l a t i v es y s t e m, 2 )t h ee s t a b l i s h me n to fd e s i g ng u i d e l i n e sa n ds t r e n g t h e n i n go fd e l i b e r a t i o n , 3 )a d mi n i s t r a t i v ea n df i n a n c i a l s u p p o r t , 4 )p e r i o d i cs u p e r v i s i o na n dg u i d a n c e , 5 )i n s t a l l me n t o fs i g n st h a t s h o w st h es p a c e i so p e nf o ru s et oe v e r yc i t i z e n ,a n d6 )t h ep a r t i c i p a t i o no fc i t i z e n si nma n a g e me n to fp u b l i co p e ns p a c e . K e yWo r d s :U r b a nO p e nS p a c e , F i e l dS u r v e y ,I m p r o v e m e n tD e v i c e s
T h i ss t u d yw a sc a r r i e do u tt oi n v e s t i g a t et h ec h a n g e si nc i t i z e ns a t i s f a c t i o nw i t hp a r k sa n dg r e e ns p a c e si nDa e g u . T h r e es u r v e y sw e r ec o n d u c t e du s i n gt h es a meme a s u r e me n t t o o l si n1 9 8 6 , 2 0 0 1 , a n d2 0 1 0 . Ma j o rr e s u l t sa r ea sf o l l o w s :1 . T h eo v e r a l l s a t i s f a c t i o nl e v e l w i t hp a r k sa n dg r e e ns p a c e si n c r e a s e dr e ma r k a b l yo v e rt h el a s t 2 5y e a r s . S a t i s f a c t i o n l e v e l sw i t hc i t ys p a c e so v e r a l lw e r eh i g h e rt h a nt h a to fn e a r b ys u r r o u n d i n ga r e a s .2 . D i v e r s i t yo f g r e e ns p a c e sw a st h emo s t d i s t i n g u i s h e di n d i c a t o r i ni n c r e a s i n gl e v e l o f s a t i s f a c t i o nw h i l et h ema n a g e me n t l e v e lo fg r e e ns p a c ef a c i l i t i e ss h o w e dt h el o w e s ti mp r o v e me n t .3 . T h ef a c t o r a n a l y s i sf o r i n d i v i d u a l v a r i a b l e sf o r s a t i s f a c t i o nr e s u l t e di nt w of a c t o r s : f u n c t i o n sa n dp h y s i c a l c o n d i t i o n s w e r ec a t e g o r i z e da so n ef a c t o r , a n di n d i c a t o r sf o rt h ep l a n n i n go fg r e e ns p a c e swe r et h eo t h e r . U s i n gar e g r e s s i o nmo d e l , t h ema j o rv a r i a b l e sf o u n df o rs a t i s f a c t i o nw e r ed i v e r s i t y , ma n a g e me n t l e v e l o f wo o d s , q u a n t i t a t i v el e v e l , f u n c t i o no fs t a t i c r e c r e a t i o n ,a n dma n a g e me n tl e v e lo ff a c i l i t i e s ,r e s p e c t i v e l y .4 . R e g a r d i n gs a t i s f a c t i o nl e v e l b yt h et y p eo f g r e e ns p a c e s , g r e e ns p a c e sb ys t r e e t ss h o w e dar e ma r k a b l ei n c r e a s ew h i l e g r e e ns p a c e si ni n d u s t r i a l a r e a ss h o w e dt h el o w e s ti mp r o v e me n t . Af a c t o ra n a l y s i sf o re a c ht y p eo fg r e e ns p a c er e s u l t e d i n3f a c t o r s :g r e e ns p a c e so fu r b a np a r k s , g r e e ns p a c e so fu r b a nr e c r e a t i o n a l f a c i l i t i e s , a n dg r e e ns p a c e so fe a c hd i s t r i c t i n c l u d i n gr e s i d e n t i a la r e a sa n di n d u s t r i a la r e a s . K e yWo r d s :E n v i r o n m e n t a lS a t i s f a c t i o n ,O p e nS p a c e s , T i m eS e r i e sC h a n g e s ,F a c t o rA n a l y s i s ,R e g r e s s i o nMo d e l 국문초록본 연구는 대구광역시의 공원녹지를 대상으로 시민들의 공원녹지에 대한 만족도의 변화를 동일한 측정도구를 활용한 결과인 1 9 8 6 년도와 2 0 0 1 년도 및 2 0 1 0 년도 조사 자료들을 비교 분석함으로써 그 경시적인 변화를 살펴보고자 하였다.
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