Tourism around the world continues to develop dynamically, and tourists become more and more exacting. Each tourist destination is interested in attraction as it is possible bigger number of visitors. The institutions which are engaged in development of tourism in this or that territory ask a question: "What promotes increase in tourist flow in our destination?" One of solutions to this problem is creation of the new tourist recreational facilities having unique qualities and meeting requirements of the arriving guests. In recent years city parks become the major tourist recreational facility. Many consider that city parks are the planted trees and shrubs territories located, as a rule, in the downtown and intended for walks on sidewalks and rest in a shadow of trees on comfortable benches. The majority of the Russian parks look thus. However the city park as a tourist recreational facility has to have not only these qualities to draw attention of city visitors. Involvement of tourists is directly connected with tourist and recreational design of parks. Therefore the problem of competent design of city parks is relevant within increase in appeal of the city.

This paper shows the features of spatial development of branding in various regions of the Russian Federation. The ways of development and promotion of territorial brands both in large and in small towns of Russia were considered. Based on the description of a large number of Russian regional brands, the paper presents a comparative analysis and shows their advantages and disadvantages. Much attention is paid to the formation processes of territorial brands on the example of the Republic of Tatarstan. The paper describes the main objectives of the Visit Tatarstan brand and the features of its visual style. It was shown that the visual style of this brand is based on a modern interpretation of ethnic, historical and traditional Tatar ornaments covering thousands of years. Among the main tasks of the Visit Tatarstan brand is the formation of a clear, uniform and an adequate image of the Republic of Tatarstan in the public consciousness both within and beyond the region. The paper sates that the Visit Tatarstan brand is focused primarily on the development of tourism and hospitality in the region, as well as the formation of an adequate image of the Republic of Tatarstan for the many guests who come to the Republic from around the world. Finally, there is a conclusion that each region of the Russian Federation should have its original brand created, which should complement and develop other city brands.

This article dwells on the positive and negative experience of using facilities remaining after the major sporting events in the country. The authors analyse the use of stadiums built for the FIFA World Cup, as well as the facilities of Kazan involved during the Universiade 2013. The research resulted in the conclusion about the necessity as far back at the designing stage to study both the relevancy of the sporting venue during the event and its potential usage afterwards. The authors make a point that there is a positive emotional effect, which is revealed in the growth of tourism, and increasing the attractiveness of the territory for local residents. The results obtained can be useful for cities and countries that have yet to host major sports events.

This article deals with the problems of development and promotion of territorial brands on the level of countries, provinces and cities. Such states as Australia and Germany, the Austrian Tyrol and the city of China Hong Kong are the examples of territorial brands, showing their strengths and opportunities for the "advancement" of respective territorial entities. The article presents the author’s formulation of the category "territorial brand". Much attention is paid to the identification of modern world tendencies of development of regional branding. The author has tried to systematize and to analyse each of these trends. It is noted that the creation of territorial brands is an on-going process, the role and importance of which have steadily increased in recent years.

The article deals with methodological approaches for the essence of quality of life. More precise definition of conceptual framework and definition of the notion of quality of life. The components of quality if life, such as, for example, the level of education, social integration and social consensus, health, life time, security assurance, etc., are described. It is shown that the paradigm of human life and activities which is understood as continuous interaction of individual with his inner and outer world in order to sustain his existence, to pursue abilities and opportunities of a person, is in the basis of the notion of quality of life. Evaluative indicators of quality of life are given. Economic development and quality of life mutually reinforce each other. Actually, they are the elements of one paradigm. Quality of life is the instrument of economic transformations and structural changes.