This paper examines the environmental knowledge of the Bulgarians and its relationship with the environmental concern and the predisposition to compromise as two commonly studied attitudes towards green consumption. A quota sample (quotas for age and gender) of 2018 adults from all the regions in Bulgaria is used. The research tool for face-to-face interviews and online surveys is a structured interview. Descriptive statistics, hypothesis tests for difference of means between two independent samples, the correlation analysis (chi-square test for independence) and the cluster analysis (Kmeans cluster) are the methods applied for the analysis. The results indicate that the Bulgarians are moderately knowledgeable about the environmental problems and the depth of knowledge is moderate as well. The environmental knowledge differs between different demographic groups: the better educated, younger, those living in the cities and wealthier people have better self-reported knowledge about the environmental problems. A large proportion of the adults do not consider themselves informed about the environmental problems and among those who do, the people who find themselves generally informed are majorities. The environmental knowledge positively affects both the environmental concern and the predisposition for green consumption.

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This paper is a literature review, presenting the concept of regional innovation systems (RIS) and identifying criteria and indicators for measurement of university competitiveness within these systems. A regional innovation system is defined as an interactive learning engagement among a network of various actors within an institutional framework. It is built around the core idea that innovation stems from interactions within a network of different actors. The development of RIS is fostered by the European Commission in its attempts to make Europe and the EU the world’s most competitive and dynamic economy by embracing the whole innovation chain from education to economic impact, popular as the “knowledge triangle” of education, research and innovation. Universities contribute to the creation and dissemination of new knowledge and the generation of intellectual capital. In such context, the two most frequently cited criteria used to measure the university competitiveness are knowledge transfer and regional engagement. Knowledge transfer is defined by industry income, patents, co-publications with industrial partners, and spin-offs, while regional engagement – by graduates working in the region, student internships in the region, regional joint publications and income from regional sources.

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