The growth of technological revolutions and the subsequent acceptance of smart devices has increased the influence of sustainable marketing activities in the tourism industry. Due to the explosion of mobile technologies (e.g., smartphones, tablets) and social media adoption, consumers have been able to use these technologies at any time for destination marketing. However, understanding consumers’ sustainable marketing experiences from a destination perspective is a complex issue. At the moment, very few studies have focused on the effectiveness of smartphone-based social media in destination marketing. Hence, the main purpose of this study is to explore how consumers interpret and utilize smartphone-based social media for sustainable destination marketing. This study proposes an integrated framework that consists of the mobile technology acceptance model (MTAM) and the social media-based interaction, trendiness, and electronic-word-of-mouth (e-WoM). A questionnaire survey was used to collect data (n = 365), and valid data were analyzed by the structural equation modeling (SEM) technique. The findings revealed that interaction, trendiness, and e-WoM indirectly affected satisfaction through mobile usefulness and mobile ease of use. At the same time, mobile usefulness and mobile ease of use directly affected satisfaction, which then significantly influenced the intention to utilize those factors towards sustainable destination marketing. This study highlights the technological affordances and the satisfaction of smartphone-based social media in sustainable marketing. Furthermore, the results can be used in the resource allocation process to ensure the success of the vision and mission of sustainable destination marketing efforts.

For centuries, borders have been considered as firm lines legitimating and defending the essence of the nation-state. However, present times report a redefinition of the role and importance of the border and of the border regions. At European level, the emergence and development of a common European policy have fostered cross-border cooperation (CBC) and self-governance through an increased involvement of local authorities and communities. The paper investigates, both theoretically and based on an empirical quantitative and qualitative research, the role and effectiveness of CBC cooperation in tourism sector in Bihor – Hajdú-Bihar Euroregion.

The paper is part of a larger research aims to increase the impact of entrepreneurship education on students' intentions to become an entrepreneur. Based on the literature in the field of youth entrepreneurship and the theory of planned behaviour, the research considers attitude, subjective norms and perceived behavioral control towards entrepreneurship as students' antecedents of entrepreneurial intentions and exposure to entrepreneurial models, work experience and intuition of trigger events as entrepreneurial experiences. In this context, the paper findings about entrepreneurial intentions of a group of 200 undergraduate students in the first year of study from the Faculty of Economic Sciences, University of Oradea, Romania, before access to formal entrepreneurship education or/and other entrepreneurial education opportunities. The research tests according with theory of planned behavior if there is a positive correlation between students' antecedents, respectivelly experiences and entrepreneurial intentions. Additionally, the research tests whether there is any link between gender, the residential environment (urban, rural), the family origin and the entrepreneurial intentions of the students. The research results allow university to design entrepreneurial educational offer (curricula, programs, extra-curricular activities, practicebased learning etc.) in order to compensate initially perceived lack of support and expose students to experiences that stimulate their entrepreneurial intentions. Also, the research findings provide managerial implications and policy recommendations for increasing the effectiveness of entrepreneurship education and programs. Future research steps seek hypothesis retesting for Economics students after access to entrepreneurship education and address other groups of students from non-economic fields of study where, traditionally, the offer of entrepreneurial education is poor or non-existent.

The paper is part of a larger research into inclusive entrepreneurship in Romania as a driver of local development. In this context, this paper focuses on youth entrepreneurship issues, specifically students' entrepreneurship and examines the push and pull factors of entrepreneurial intention of students in Romania. Starting from the analysis of the literature on the formal and entrepreneurship education as determinants of youth entrepreneurship, the paper presents the Bihor County of Romania context regarding employment, entrepreneurship and entrepreneurship education and the results of a quantitative research based on a questionnaire applied to a group of 136 students from the University of Oradea, Romania. The research findings outline a local perspective about the motivations and obstacles that influence the entrepreneurial intentions of students and students' perception regarding university courses and services able to stimulate their entrepreneurial potential. The paper ends with recommendations for improving the formal and informal entrepreneurial education opportunities, services and facilities offered by the University of Oradea according with local needs in order to encourage students' entrepreneurship and to increase the number of graduates who consider starting a business and self-employment in the field of graduate studies as a viable option for insertion into the labour market.

The tourism industry has been one of the industries most affected by the pandemic. The borders were closed one by one, travel was limited or even banned, and people were asked to stay in their homes. For tourism, 2020 has been a continuous decline. In 2020, tourism was among the sectors most affected by the COVID-19 pandemic, due to the travel restrictions as well as other precautionary measures taken in response. In 2020, the number of nights spent at European Union (EU) tourist accommodation establishments totalled 1.4 billion, down by 52% compared with 2019. Market research confirms that 2020 has become the year of domestic tourism. 1 March 2021 marks a year since the beginning of the most difficult period in the tourism industry. People’s desire to travel has not disappeared, but their behaviour regarding the scheduling of the next vacation has changed. In 2021, tourists tend to choose more isolated destinations, with more green space and away from mass tourism. And while storm clouds appear to be dissipating in 2021 with the start of the vaccination campaign, there are still many questions about what this year’s trip will look like. As the pandemic shows no signs of stopping soon and the vaccination campaign is progressing slowly due to the limited number of vaccines and logistical organization problems, tourism cannot stop and wait for better times. And, moreover, the future of this industry seems at this moment an equation with unknown Ns. The challenges will be especially for those who receive tourists, because they must give them the confidence to start traveling again as in the past. The aim of European tourism policy is to maintain Europe’s position as a top tourist destination, while maximizing the industry’s contribution to growth and employment and promoting cooperation between EU countries. Business Magazine identified five key questions for tourism entrepreneurs to determine how and where tourists will spend their holidays in 2021.