A highly touted feature of the so-called global ''revolution'' in higher education is the trend to use information technology to reach a broader clientele. Although there is evidence that students may be learning the material in on-line courses as well as in traditional face-to-face universities, how well students learn content is not the only reason they persist to a degree, and student persistence is an important goal of higher education institutions. In this paper, we make the case that the life conditions for students attending virtual universities are different from those of ''traditional'' students in face-to-face universities, and that this difference puts a particular (largely non-pecuniary) premium on time to degree. With our data from a Catalan virtual university, the Open University of Catalonia (UOC), we are able to test this hypothesis directly by using the heterogeneous degree structure of the Catalonian/Spanish higher education system to estimate whether the number of courses required to get various degrees (the length of the degree program) is significantly related to student persistence. The study analyzes several cohorts of students (those who entered in [2000][2001][2002][2003] studying in the UOC and estimates the factors that influence their degree completion. We find that the completion rate is generally low, but that students taking shorter degree courses at the UOC are much more likely to complete their degrees. This suggests that, given their clientele, on-line universities operate under very different constraints from their face-to-face counterparts. Our results are important for higher educational researchers, who have mainly focused on younger populations attending

The increasing opportunities created for adults by on‐line distance universities raise important issues about the payoff to such education. This study uses a unique set of survey data gathered by the Open University of Catalonia (UOC) in 2009 to estimate the earnings gains of the 2000–2003 cohorts of UOC students in six programmes of study over an average six‐year time frame between entering and one year after leaving their studies. It compares their gains with the earnings gains of comparable full‐time workers in the Spanish labour force by age, education level, and gender. The results show that those who studied in UOC's two‐year second‐cycle degree programmes had positive relative earnings gains but those in three‐year first‐cycle degree programmes did not. The study further discusses why adult learners might nevertheless study toward degrees for which payoffs appear low.

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