We investigate the consequences and predictors of emitting signals of victimhood and virtue. In our first three studies, we show that the virtuous victim signal can facilitate nonreciprocal resource transfer from others to the signaler. Next, we develop and validate a victim signaling scale that we combine with an established measure of virtue signaling to operationalize the virtuous victim construct. We show that individuals with Dark Triad traits—Machiavellianism, Narcissism, Psychopathy—more frequently signal virtuous victimhood, controlling for demographic and socioeconomic variables that are commonly associated with victimization in Western societies. In Study 5, we show that a specific dimension of Machiavellianism—amoral manipulation—and a form of narcissism that reflects a person’s belief in their superior prosociality predict more frequent virtuous victim signaling. Studies 3, 4, and 6 test our hypothesis that the frequency of emitting virtuous victim signal predicts a person’s willingness to engage in and endorse ethically questionable behaviors, such as lying to earn a bonus, intention to purchase counterfeit products and moral judgments of counterfeiters, and making exaggerated claims about being harmed in an organizational context.
Despite organizations’ professed commitment to fairness, thousands of employees file race-based discrimination claims every year. The current article examines how people deviate from impartiality when evaluating candidates in hiring decisions. Researchers have argued the ideological endorsement of elitism (i.e., scoring high in social dominance orientation) can lead to discrimination against racial minorities. We examined whether an opposing ideological commitment—egalitarianism—can also produce partiality, but in favor of minority applicants. Inspired by dual processing models and Nietzsche’s philosophical theorizing, we also forwarded and tested a novel, affective predictor of racial biases in evaluation: ressentiment toward the socially powerful. Across 4 studies, we found evaluators’ ideologies and ressentiment independently shaped evaluations of equally qualified candidates in hiring contexts. Participants who endorsed elitism showed a preference for White candidates, whereas those who endorsed egalitarianism evaluated Black candidates more favorably. Individuals who experienced stronger ressentiment toward the social elite also preferred Black over White applicants. Studies 3 and 4 tested and supported a novel intervention—inducing a calculative mindset—as a method for attenuating evaluators’ ideological and ressentiment driven impartiality.
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