Illegal bird-keeping and pet trade are some of the major threats to Neotropical birds. The aim of the present study was to detail aspects of the use and trade of wild Passeriformes as pets in an ecotonal zone of Caatinga-Cerrado domains in middlenorth of Brazil, a western subregion of northeastern (NE) Brazil which also is a road hub interconnecting this region to the Amazon and other Brazilian areas. Information on the use of avifauna was obtained through semistructured interviews with 61 bird-keepers or trappers and investigations in the municipal market of Floriano, Piauí State. Our results reveal that at least 39 passerine species are targeted as pets in surveyed areas. Based on Use-Value (UV) index, the main recorded species were Sporophila lineola, Charitospiza eucosma, Sporophila nigricollis, Sporophila plumbea, Paroaria dominicana, Sicalis flaveola, Gnorimopsar chopi, Sicalis columbiana, Mimus saturninus, and Turdus rufiventris. In general, younger respondents (<30 years old) trapping more species than older persons (!50 years old), as well as trappers engaged in wild pet trade explored a higher species richness by respondents. The regional bird market chain was typically performed outside municipal market of Floriano and facilitated by popularization of technological improvements (motorcycles, smartphones, and social media). New strategies urgently need to be developed to improve bird conservation, including establishment and maintenance of environmental education programs, media campaigns and development of a well-monitored system for captive breeding, and reproduction of wild birds exploited as pets.