Does propaganda reduce the rate of popular protest in autocracies? To answer this question, we draw on an original dataset of state-run newspapers from thirty countries, encompassing six languages and over four million articles. We find that propaganda diminishes the rate of protest, and that its effects persist over time. By increasing the level of pro-regime propaganda by one standard deviation, autocrats have reduced the odds of protest the following day by 15%. The half-life of this effect is between five and ten days, and very little of the initial effect persists after one month. This temporal persistence is remarkably consistent with campaign advertisements in democracies.

Social scientists have long observed that focal points enable citizens to coordinate collective action. For antiregime protests in autocracies, however, focal points also enable repressive governments to prepare in advance. We propose a theory to explain when citizens are likely to employ focal points to organize antiregime protests. Our key insight is that tacit coordination is most critical when explicit coordination is costly. Empirically, we use our theory to identify a setting where focal points are likely to be salient and then argue that the anniversaries of failed pro-democracy movements satisfy conditions for focality. In China, we find that the anniversaries of failed pro-democracy movements occasion nearly 30 percent more protests than any other day. Protests during pro-democracy anniversaries are more likely to employ “rights-conscious” discourse, which scholars have argued is code for democratic resistance, and to be repressed by the government. We find no similar trends for other holidays.

When do autocrats employ propaganda to threaten citizens with repression? Do threats of repression condition citizen behavior? This article develops a theory of propaganda-based threats in autocracies that builds on insights from experimental psychology. It argues that even credible threats of repression are costly, and so are reserved for moments when collective action is most likely. Since threats of repression are employed sparingly, the authors also expect them to be effective. The theory is tested using data from China, the world's most populous autocracy. The study analyzes all 164,707 articles published between 2009 and 2016 in the Workers' Daily, a state-run newspaper that focuses on domestic issues and targets a non-elite audience. It finds that the Chinese government employs propaganda-based threats of repression primarily around the anniversaries of ethnic separatist movements in Tibet and Xinjiang regions. Using an instrumental variables strategy, the study shows that these threats decrease protest rates by a substantively meaningful margin.

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