Social cognition is the scientific study of the cognitive events underlying social thought and attitudes. Currently, the field's prevailing theoretical perspectives are the traditional schema view and embodied cognition theories. Despite important differences, these perspectives share the seemingly uncontroversial notion that people interpret and evaluate a given social stimulus using knowledge about similar stimuli. However, research in cognitive linguistics (e.g., Lakoff & Johnson, 1980) suggests that people construe the world in large part through conceptual metaphors, which enable them to understand abstract concepts using knowledge of superficially dissimilar, typically more concrete concepts. Drawing on these perspectives, we propose that social cognition can and should be enriched by an explicit recognition that conceptual metaphor is a unique cognitive mechanism that shapes social thought and attitudes. To advance this metaphor-enriched perspective, we introduce the metaphoric transfer strategy as a means of empirically assessing whether metaphors influence social information processing in ways that are distinct from the operation of schemas alone. We then distinguish conceptual metaphor from embodied simulation--the mechanism posited by embodied cognition theories--and introduce the alternate source strategy as a means of empirically teasing apart these mechanisms. Throughout, we buttress our claims with empirical evidence of the influence of metaphors on a wide range of social psychological phenomena. We outline directions for future research on the strength and direction of metaphor use in social information processing. Finally, we mention specific benefits of a metaphor-enriched perspective for integrating and generating social cognitive research and for bridging social cognition with neighboring fields.
Metaphors linking spatial location and affect (e.g., feeling up or down) may have subtle, but pervasive, effects on evaluation. In three studies, participants evaluated words presented on a computer. In Study 1, evaluations of positive words were faster when words were in the up rather than the down position, whereas evaluations of negative words were faster when words were in the down rather than the up position. In Study 2, positive evaluations activated higher areas of visual space, whereas negative evaluations activated lower areas of visual space. Study 3 revealed that, although evaluations activate areas of visual space, spatial positions do not activate evaluations. The studies suggest that affect has a surprisingly physical basis.
"God" and "Devil" are abstract concepts often linked to vertical metaphors (e.g., "glory to God in the highest," "the Devil lives down in hell"). It is unknown, however, whether these metaphors simply aid communication or implicate a deeper mode of concept representation. In 6 experiments, the authors examined the extent to which the vertical dimension is used in noncommunication contexts involving God and the Devil. Experiment 1 established that people have implicit associations between God-Devil and up-down. Experiment 2 revealed that people encode God-related concepts faster if presented in a high (vs. low) vertical position. Experiment 3 found that people's memory for the vertical location of God- and Devil-like images showed a metaphor-consistent bias (up for God; down for Devil). Experiments 4, 5a, and 5b revealed that people rated strangers as more likely to believe in God when their images appeared in a high versus low vertical position, and this effect was independent of inferences related to power and likability. These robust results reveal that vertical perceptions are invoked when people access divinity-related cognitions.
Psychologists are increasingly interested in embodiment based on the assumption that thoughts, feelings, and behaviors are grounded in bodily interaction with the environment. We examine how embodiment is used in social psychology, and we explore the ways in which embodied approaches enrich traditional theories. Although research in this area is burgeoning, much of it has been more descriptive than explanatory. We provide a critical discussion of the trajectory of embodiment research in social psychology. We contend that future researchers should engage in a phenomenon‐based approach, highlight the theoretical boundary conditions and mediators involved, explore novel action‐relevant outcome measures, and address the role of individual differences broadly defined. Such research will likely provide a more explanatory account of the role of embodiment in general terms as well as how it expands the knowledge base in social psychology.
Self-control is critical for achievement and well-being. However, people's capacity for selfcontrol is limited and becomes depleted through use. One prominent explanation for this depletion is that self-control consumes energy in the form of carbohydrate metabolization and further suggests that ingesting carbohydrates improves self-control. Some evidence has supported this energy model, but given the broad implications of the model for efforts to improve self-control, the present research reevaluated the role of carbohydrates in selfcontrol processes. Four experiments demonstrated that (a) under carefully standardized conditions using precise measurements, exerting self-control did not reduce blood glucose; (b) rinsing one's mouth with, but not ingesting, carbohydrate solutions immediately bolstered self-control and prevented depletion; and (c) carbohydrate rinsing did not itself increase blood glucose. These findings challenge metabolic explanations for the role of carbohydrates in self-control depletion and suggest an alternate motivational model for these and other previously observed effects of carbohydrates on self-control (150 words).
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