March Mammal Madness is a science outreach project that, over the course of several weeks in March, reaches hundreds of thousands of people in the United States every year. We combine four approaches to science outreach – gamification, social media platforms, community event(s), and creative products – to run a simulated tournament in which 64 animals compete to become the tournament champion. While the encounters between the animals are hypothetical, the outcomes rely on empirical evidence from the scientific literature. Players select their favored combatants beforehand, and during the tournament scientists translate the academic literature into gripping “play-by-play” narration on social media. To date ~1100 scholarly works, covering almost 400 taxa, have been transformed into science stories. March Mammal Madness is most typically used by high-school educators teaching life sciences, and we estimate that our materials reached ~1% of high-school students in the United States in 2019. Here we document the intentional design, public engagement, and magnitude of reach of the project. We further explain how human psychological and cognitive adaptations for shared experiences, social learning, narrative, and imagery contribute to the widespread use of March Mammal Madness.

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Anti-predator behaviors like vigilance or hiding come at the expense of other fitness increasing behaviors such as foraging. To compensate for this trade-off, prey assess predation risk and modify the frequency of anti-predator behaviors according to the likelihood of the threat. In this study, we tested the ability of house crickets (Acheta domesticus) to indirectly assess predation risk via odors from a mammalian predator, Elliot’s short-tailed shrew (Blarina hylophaga). As natural differences in encounter rates and predation risk differs between sexes, we tested if male and female crickets perceive similar rates of predation risk from the presence of shrew odor measured via anti-predator behavioral response. Crickets were placed in enclosed, cardboard-lined chambers either treated with shrew odor or control, along with a food source. Time until foraging was measured for each individual and compared across treatment and sex. We found that in the presence of shrew odor, female crickets delayed foraging while males showed no response. These results suggest adult crickets can use chemical cues to detect mammalian predators. Furthermore, we demonstrate that female crickets associate greater predation risk from shrew predators than do male crickets, which are more stationary yet acoustically conspicuous. As predation risk potentially differs drastically for each sex, changes to the operational sex ratios of wild cricket populations could be influenced by the identity of the predator community.

Given the long and dynamic history of anthropogenic disturbances to ecosystems, it is difficult to determine the drivers of past population declines. These uncertainties dilute the efficacy of conservation efforts and might hinder species and ecosystem recovery. Niche quantification can be a useful tool for understanding drivers of past population declines. Niche parameters reflect key resources used, providing insight into the conditions needed to achieve population stability. By reconstructing a population's niche position and space over a period of decline and comparing to historic baselines, shifts in the realized niche of a species can be assessed. Comparing shifts to historic information on resource availability and timing of declines can allow practitioners to identify probable drivers of species decline. We demonstrated the utility of this technique by reconstructing parameters of isotopic dietary niche over a 130‐year period and comparing isotopic niche reconstructions to land use and crop harvests during this same period via regression and Bayesian standard ellipsoid (SIBER) analyses. We use a formerly widespread but now endangered species, the eastern spotted skunk Spilogale putorius, addressing the hypothesis that land use change and agricultural intensification led to a historical collapse of key dietary resources which correlates with population declines in this species. To help control for isotopic variability unrelated to population decline, we compare trends to those of a secure, but ecologically similar generalist mesocarnivore, the striped skunk Mephitis mephitis, across the same spatiotemporal scale. We present evidence that historic dietary changes occurred in spotted skunks in the early 1900s but not to the same degree in striped skunks. Changes in isotopic composition correspond with the temporal period of decline and are explained by concurrent changes in land use. These results support the hypothesis that loss of key dietary resources as a result of land use change and agricultural intensification played a significant role in population declines of spotted skunks in this region. A free Plain Language Summary can be found within the Supporting Information of this article.