After a general mapping of the different understandings of affect, this article focuses on two aspects of a Deleuze-Guattarian understanding of affect which are of particular relevance for media and communication studies. The first is understanding affect as <em>potential</em>. It is through the forces of encounter that bodies are affected and that these affections then can be turned into action, into their capacity to affect. The second is understanding the perpetual <em>becoming</em> that takes place through continual encounters between bodies; with each encounter, the body changes, however slightly and subtly. The concept of <em>assemblage</em> that allows one to grasp these dynamics and complexities is discussed as an approach towards a much more complex theoretical grounding for processes of agency and power. Working with affect in media and communication studies, a three-fold strategy will be presented: to analyse how media generate affects and capitalise on them; to analyse what media do—in the sense of mobilizing potential; to analyse phenomena of mediated communication as assemblages. The article ends with challenges and new paths for conducting research on affect.
In this paper we explore what it means to be young and live in a border region, one which demarcates the European Union from its ascendant nations/states. By analysing interviews with members of the young generation, we will focus on the ways in which these young people deal with this particular geopolitical situation. In particular, we examine the young generation's narratives regarding their home community and the possibilities which are offered to them. We will illustrate four different constructions: being entrapped in non-stimulating homes, excursions from home, home as a place of retreat and security, the best of two homes.
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