Twitter has increasingly become a popular platform to share news and user opinion. A tweet is considered to be important if it receives high number of affirmative reactions from other Twitter users via Retweets. Retweet count is thus considered as a surrogate measure for positive crowd-sourced reactionshigh number of retweets of a tweet not only help the tweet being broadcasted, but also aid in making its topic trending. This in turn bolsters the social reputation of the author of the tweet. Since social reputation/impact of users/tweets influences many decisions (such as promoting brands, advertisement etc.), several blackmarket syndicates have actively been engaged in producing fake retweets in a collusive manner. Users who want to boost the impact of their tweets approach the blackmarket services, and gain retweets for their own tweets by retweeting other customers' tweets. Thus they become customers of blackmarket syndicates and engage in fake activities. Interestingly, these customers are neither bots, nor even fake users -they are usually normal human beings; they express a mix of organic and inorganic retweeting activities, and there is no synchronicity across their behaviors.In this paper, we make a first attempt to investigate such blackmarket customers engaged in producing fake retweets. We collected and annotated a novel dataset comprising of customers of many blackmarket services and characterize them using a set of 64 novel features. We show how their social behavior differs from genuine users. We then use state-of-the-art supervised models to detect three types of customers (bots, promotional, normal) and genuine users. We achieve a Macro F1-score of 0.87 with SVM, outperforming four other baselines significantly. We further design a browser extension, SCoRe which, given the link of a tweet, spots its fake retweeters in real-time. We also collected users' feedback on the performance of SCoRe and obtained 85% accuracy.

With the rise in popularity of social media platforms like Twitter, having higher influence on these platforms has a greater value attached to it, since it has the power to influence many decisions in the form of brand promotions and shaping opinions. However, blackmarket services that allow users to inorganically gain influence are a threat to the credibility of these social networking platforms. Twitter users can gain inorganic appraisals in the form of likes, retweets, and follows through these blackmarket services either by paying for them or by joining syndicates wherein they gain such appraisals by providing similar appraisals to other users. These customers tend to exhibit a mix of organic and inorganic retweeting behavior, making it tougher to detect them. In this article, we investigate these blackmarket customers engaged in collusive retweeting activities. We collect and annotate a novel dataset containing various types of information about blackmarket customers and use these sources of information to construct multiple user representations. We adopt Weighted Generalized Canonical Correlation Analysis (WGCCA) to combine these individual representations to derive user embeddings that allow us to effectively classify users as: genuine users, bots, promotional customers, and normal customers. Our method significantly outperforms state-of-the-art approaches (32.95% better macro F1-score than the best baseline).

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