In order to highlight the variety of the individual fusion styles, this chapter undertakes a deeper musical analysis. A central focus is set on Fairport Convention which, despite numerous line-up changes, still developed a recognizable folk-rock fusion style. The analysis particularly addresses the period with Sandy Denny (1967-1969), which ended with the recording of Liege & Lief. Steeleye Span, in contrast, developed a more rock-oriented approach, despite the stronger focus on traditional material, while Pentangle's acoustic jazz fusions were distinguished by a more transparent sound. The chapter also analyses the British guitar or “Folk Baroque” styles of Martin Carthy, Davy Graham, and Bert Jansch, and addresses the early music experiments of Shirley and Dolly Collins, and John Renbourn. Touching briefly on concept albums and progressive rock, the chapter is completed by a broader discussion of traditional elements in modern songwriting.

In the 1960s and 1970s, British musicians rediscovered traditional folk ballads, fusing the old melodies with rock, jazz, and blues styles to create a new genre dubbed “electric folk” or “British folk rock.” This revival featured groups such as Steeleye Span, Fairport Convention, and Pentangle, and individual performers like Richard Thompson and Shirley Collins. While working in multiple styles, all were making music based on traditional English song and dance material. After reasonable commercial success, electric folk disappeared from mainstream notice in the late 1970s, yet performers continue to create it today. This multi-layered analysis explores electric folk as a cultural phenomenon, commercial entity, and performance style. Drawing on rare historical sources, contemporary music journalism, and first-hand interviews, the book argues that electric folk resulted from both the American folk revival of the early 1960s and a reaction against the dominance of American pop music abroad. In this process, the musicians turned to traditional musical material as a means of asserting their British cultural identity. Yet, they were less interested in the “purity” of folk ballads than in the music's potential for lively interaction with modern styles, instruments, and media. This book also delves into the impact of the movement on mainstream pop, American rock music, and neighboring European countries.

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