Over the last ten years, Oosterhof and Todorov's valence-dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgments of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov's methodology across 11 world regions, 41 countries, and 11,570 participants. When we used Oosterhof and Todorov's original analysis strategy, the valence-dominance model generalized across regions. When we used an alternative methodology to allow for correlated dimensions we observed much less generalization. Collectively, these results suggest that, while the valence-dominance model generalizes very well across regions when dimensions are forced to be orthogonal, regional differences are revealed when we use different extraction methods, correlate and rotate the dimension reduction solution.

The facial feedback hypothesis suggests that an individual’s facial expressions can influence their emotional experience (e.g., that smiling can make one feel happier). However, a reoccurring concern is that supposed facial feedback effects are merely methodological artifacts. Six experiments conducted across 29 countries (N = 995) examined the extent to which the effects of posed facial expressions on emotion reports were moderated by (a) the hypothesis communicated to participants (i.e., demand characteristics) and (b) participants’ beliefs about facial feedback effects. Results indicated that these methodological artifacts moderated, but did not fully account for, the effects of posed facial expressions on emotion reports. Even when participants were explicitly told or personally believed that facial poses do not influence emotions, they still exhibited facial feedback effects. These results indicate that facial feedback effects are not solely driven by demand or placebo effects.

Over the last ten years, Oosterhof and Todorov’s valence-dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgments of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov’s methodology across 11 world regions, 41 countries, and 11,570 participants. When we used Oosterhof and Todorov’s original analysis strategy, the valence-dominance model generalized across regions. When we used an alternative methodology to allow for correlated dimensions we observed much less generalization. Collectively, these results suggest that, while the valence-dominance model generalizes very well across regions when dimensions are forced to be orthogonal, regional differences are revealed when we use different extraction methods, correlate and rotate the dimension reduction solution.

The facial feedback hypothesis suggests that an individual’s facial expressions can influence their emotional experience (e.g., that smiling can make one feel happier). However, a reoccurring concern is that demand characteristics drive these effects. To examine this, we had university students pose happy, angry, and neutral expressions and self-report their emotions following a demand characteristics manipulation, wherein we either (a) told participants we hypothesized their poses would influence their emotions, (b) told participants we hypothesized their poses would not influence their emotions, or (c) did not tell participants a hypothesis. Results indicated that demand characteristics moderated the effects of facial poses on self-reported emotion. However, facial poses still influenced self-reported emotion when participants were told we hypothesized their poses would not influence emotion. These results highlight the role of demand characteristics in facial feedback research but indicate that demand characteristics do not fully account for observed facial feedback effects.