Objective: to investigate, among nursing undergraduate students, the predictors of hope, suicidal thoughts and attitudes related to suicidal behavior. Methodology: Cross-sectional study, with a quantitative approach, developed in 2018 with 337 undergraduates from a Brazilian public university. We applied a sociodemographic, clinical and psychosocial questionnaire; the Suicide Behavior Attitude Questionnaire and the Herth Hope Scale. We used mean comparison tests, Pearson’s correlation test and binary logistic regression. Results: Predictors of hopelessness were psychiatric diagnoses, mental health treatment, absence of religious beliefs and dissatisfaction with the received social support. The chances of suicidal thoughts were higher among people with psychiatric diagnoses, dissatisfaction with the received social support, more understanding of the right to suicide and hopelessness. Predictors of more negative feelings about suicidal behavior were less professional competence and non participation in scientific events. Older students and those with less suicidal thoughts increased the chances of condemnatory attitudes. Predictors of fewer self-perceived competence were negative feelings about suicidal behavior, dissatisfaction with social support and less educational exposure (previous reading of suicide prevention materials or participation in events) and not having friends/relatives at suicide risk. Conclusion: it is important to develop and evaluate undergraduate support and educational strategies that consider the factors investigated in this study, in order to promote hope and training for suicide prevention.

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O suicídio é um comportamento multifatorial e um grave problema de saúde pública, sendo o ambiente virtual uma importante ferramenta para atuar na sua prevenção. Objetivo: Analisar as associações entre as estratégias de divulgação e os acessos diários de um website sobre a prevenção do comportamento suicida. Metodologia: Estudo quantitativo desenvolvido de 2019 a 2020 com o website InspirAção. Os dados do estudo foram coletados através do Google Analytics, redes sociais virtuais (Facebook e Instagram), jornais, registros de palestras e analisados por meio de estatística descritiva, teste de Mann-Whitney e Correlação de Spearman. Resultados: Todos os meios de divulgação estiveram associados a uma maior quantidade de sessões, novos usuários, visualizações de páginas e menor taxa de rejeição de acessos. Conclusão: As estratégias de divulgação de baixo custo são promissoras para promover o acesso a recursos para a prevenção do suicídio e para a propagação de conhecimentos científicos de forma compreensível e acessível.

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