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Objective: To compare attitudes toward privacy in with social network sites (SNSs) and moral development between undergraduates nursing and advertising students. Methods: Cross-sectional study conducted with 324 nursing students and 209 advertising students selected by convenience sampling method in two universities in South Korea. Data were collected by means of a questionnaire with Likert type responses, and analyzed descriptive and analytical statistics using SPSS. Results: The most posted subject and the most regretted post on their SNS was "pictures of myself". There was no difference in attitudes toward privacy in SNSs and moral development between nursing and advertising students. Most of students were observed in stage 3, a conventional level of moral development. At stage 4 and 5-6 in moral development, the percentages of 4th academic year of college and male students were high. Conclusion: Attitude toward privacy in SNS and moral development of nursing students need to be promoted from conventional to postconventional level.

Persuasive effects of exercise promotion advertisements in elementary school students was found to be the most effective in Celebrity+Testimonial. This study suggests that selection of health education advertisements according to demographic characteristics is important to promote persuasive effects.