The ‘island factor’ refers to a series of shared energy‐related issues that many island nations face due to their isolation and limited population size. Under such conditions, one of the only ways to reduce energy costs for consumers is through energy efficiency – including the use of energy‐saving compact fluorescent light bulbs. This study uses consumer survey data to investigate how awareness, past purchasing behaviour, and demographic characteristics influence Saint Lucian consumers’ intentions to purchase energy‐saving compact fluorescent bulbs. The findings indicate that a lack of awareness and understanding of energy efficiency, combined with high product costs and a lack of product availability currently inhibit the adoption of compact fluorescent technologies by Saint Lucian consumers. Awareness of energy efficiency, income and geographic location are identified as significant factors related to increased use of and willingness to pay for compact fluorescent bulbs. In the discussion, possibilities for public education and cost subsidy for compact fluorescent bulb promotion are proposed.

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