to a new survey. The phenomenon of impulse buying is affecting the people around the world especially the metro cities. The act of unplanned buying is called impulse buying. It arises spontaneously and urges the consumer to "BUY NOW" and "all of a sudden" being hit with urges to buy something." The Gen Y customers aged 18 to 25 plays an important role for the Indian marketers as they constitute an important part of the target customers. They are the key customers in the terms of magnitude and spending capacity. The census report that about 54% of the population i.e. 540 million are in the age of 25 and 45% are below the age 19 yrs. Their disposal income is increasing day by day as they get more pocket

In the digital era, people are shifting from human involvement to digital involvement. They expect everything do be done in single touch. In this fast world, digital technology has grown so much that people use the information technology in all their activities. This article focuses on the digital technology used for human resource management in B-Schools. It is understood that there are plenty of HRIS tools that are available to be used in the educational institutions. For the current study, the researchers focused the study towards the B-Schools in India. The respondents were employees of various B-Schools in Bangalore. This study considered 120 employees (low, middle and upper level) from various B-Schools. The study was to understand the effectiveness of the human resource information system tools in B-Schools using SEM.

Human resource departments implementing ICTs is becoming a common phenomenon in corporations and it's referred to as human resource information system (HRIS). In the digital era, people are shifting from human involvement to digital involvement. HRIS transforms the HR service delivery using web-based technology. HR departments are able to provide effective services when they utilize HRIS. This chapter focuses on the digital technology used for human resource management in b-schools. It is understood that there are plenty of HRIS tools that are available to be used in the educational institutions. For the current study, the researchers focused the study toward the b-schools in India. The respondents were employees of various b-schools in Bangalore. This study considered 120 employees (low, middle, and upper level) from various b-schools. This led to the understanding that there is a very high rate of effectiveness in the usage of HRIS tool in any institution, which is proved using the technology acceptance model (TAM).