Efforts to improve student English proficiency must be carried out to recognize English's relevance in increasing employment opportunities. Our aim is to look into the previous research concept about the English role in the growth of international business and social inequality. We established a content analysis for compiling several scientific articles collected from Korean science, Science Direct, Emerald, and books written by English education and marketing experts. Our analysis underlined that English, as an international language, plays a vital part in affirming global marketing. The English education system increase student ability to use English. Also, student English skill provides a broader choice of job opportunities.

Our aim is to investigate the concept in previous research on English Language Education towards digital-based marketing. We use Content Analysis to compile scientific articles from emerald, Science Direct, and Korean science as well as books written by experts in the field of English Education and Marketing. The result shows that digitalization is very important for companies and society to adapt. This digitalization is forcing organizations to explore new possibilities while continuing to use existing technologies in established companies. Companies need a marketing system to support their business. The ethical marketing system adopts an attitude that is consistent with the ethical and sustainable marketing concept and demonstrates courteous and ethical behavior to increase sales.