Relying on a multidisciplinary theoretical foundation with contributions from the disciplines of design and computing, this research seeks to understand the creative processes employed by contemporary professionals for designing interactive products powered by generative systems. Such motivation comes from the idea that generative systems pose significant changes for the design process when they are employed to synthesize intended products entirely or partially, thus suggesting that producing scientific literature on the subject provides design maturity for practitioners and academics interested in their application. Therefore, to grasp the aforementioned creative process and enable a qualitative multiple case strategy, we began by building a comprehensive theoretical foundation on the themes of creative processes in design; interaction design; and generative creation and computational thinking in design. These foundations provided us with relevant theoretical patterns, which were synthesized into a first model to be confronted with the case studies for verification. To carry out this process and achieve this research's goal, we relied on in-depth interviews with professionals and on the analysis of final and partial deliverables provided by them to picture the processes undertaken and propose an accurate model comprising the relevant aspects of the creative process studied.
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