Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.

This research was conducted by the author entitled "Implementation of Smart Economy in Empowering Small and Medium Industries of Kediri City Towards Smart City". The purpose of this study is to analyze how the implementation of a smart city in empowering small and medium industries in the city of Kediri towards a smart city. This is done because the City of Kediri has potential in the industrial sector, as well as many other potentials such as tourism, and typical Kediri products such as tofu and woven fabrics. The author uses a policy implementation model that can affect the success of implementation according to Van Metter and Van Horn. The type of research used is descriptive research with a qualitative approach. The results of this study, the government of the City of Kediri has implemented the smart economy in empowering small and medium industries, it is well seen that there are many business actors who are on-boarding in digital marketing, and there are many programs, trainings, and workshops conducted by the government of the City of Kediri to the public. businessmen. This study concludes that the implementation of the smart economy in empowering small and medium industries has been going well, but there are still obstacles, one of which is the limited budget, because the focus of the budget is on health issues.