No abstract

The present study examined how identity is affectively organized online in an online men’s rights community, responding to calls to explore how sites like Reddit serve as spaces that host and support varied misogynist language and communities. We utilized scholarship of affective organizing and communicative constitution of organizations to study the identity construction through the social and communicative processes that facilitate and limit online communication. We analyzed 35,643 comments from a popular men’s rights community to interrogate how affective and gendered organizing contributed to identity construction using text mining, semantic network analyses, and qualitative analyses. Our findings revealed that affect was not merely prominent in the forum but served as a constitutive means through which the members of the men’s rights community constructed their identity individually and within their Reddit community. We advance an affect-centered approach within organizational communication scholarship, theorizing how masculinity is constituted through the interplay of affective contradictions, affective sensemaking, and affective identification.

In this study, we revisit alternative feminist organizing in order to identify the dialectical tensions, paradoxical discourses, and agentic qualities of women’s participation in an online antifeminist space. We engage in text mining, semantic network analysis, and the constant comparative method to identify dialogical tensions and the paradoxical organizing strategies of Red Pill Women, an online community on the social networking platform, Reddit. Through analyzing Red Pill Women as an antifeminist space constituted through postfeminist logics, we identify three paradoxical tensions, begin to disentangle postfeminism from antifeminism, and build on alternative organizing theory with recent work on hidden and invisible organizations to further theorize gendered (in)visibility and (anti)feminist organizing practices.

No abstract

In April 2020, amid the global COVID-19 pandemic, fringe political activists, conspiracy theorists, and far-right subcultures joined together to protest stay at home orders and social distancing decrees. Largely sharing information and organizing strategies on social media, these protestors adopted the Twitter hashtag #OpenAmericaNow to activate and mobilize supporters across the United States. In this study, we examine the online organizing of #OpenAmericaNow through analysis of 17,965 tweets to understand how fringe and conspiracy subcultures organized through oppositional consciousness raising. Our findings reveal multi-level discourses, which bridge identification on the micro-level with anti-elitist and post-truth logics on the macro-level. Theoretically, our study advances theorizing on postmodern organizing and conceptualizes alt-civic engagement, while also engaging in innovative methodological strategies useful for interrogating paradoxical and multi-level discourses.