Introduction
Visitor usage of visitor information centres (VICs) has significantly declined during the past decade due to the increasing use and popularity of online information sources. The immediacy and accessibility of online information has resulted in tourists relying primarily on this source of information both prior to and during the travel experience. This is an issue due to the many benefits that VICs provide to business suppliers, local communities and tourists. This case study reveals the perceptions that the digital generation ‘millennials’ have of VICs, in terms of the relevance of such facilities in their digital world. The case follows with recommendations that can help enhance the appeal and relevance of VICs to this important consumer cohort and assist VICs to continue delivering the many benefits such centres offer to both tourists and the tourism community.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.