Purpose The purpose of this paper is to test hypotheses on the effects of native advertising on young media consumers. First, it aims to discover whether the young audience activates news-based schema or advertising schema when exposed to different themes of native advertising. Second, this research tests whether there is a relationship between the theme of native advertising and the credibility of the media in which it is placed and the ability of young media consumers to recognize the advertising. Third, it attempts to seek a possible relationship between the recognition of native advertising and the credibility of the advertiser. Design/methodology/approach An experimental study was carried out using 186 university students in the greater Jakarta area whose ages ranged between 18 and 22 years. Participants were randomly assigned to six groups (2 × 3 experimental design) and asked to respond to a set of questions related to their awareness of native advertising. They were also asked their opinions on the advertiser’s credibility before and after they were told that the content was native advertising. Findings Results show that most of these young media consumers could not spot native advertising and have difficulties in recognizing political native advertising. The findings also point out a more profound decline in advertiser credibility among groups exposed to political native advertising compared to nonpolitical native advertising. Research limitations/implications Results show that most of these young media consumers could not spot native advertising and have difficulties in recognizing political native advertising. The findings also point out a more profound decline in advertiser credibility among groups exposed to political native advertising compared to non-political native advertising. Originality/value This research shows that the theme of the native advertising has a significant influence on the ability of media consumers to recognize native advertising. The results indicate that non-commercial native advertising is highly deceptive. This finding is valuable for the improvement of advertising regulation, especially on non-commercial native advertising.

Media memanfaatkan perkembangan teknologi dengan membuka platform baru, jurnalisme online. Meski awalnya media online muncul dengan melakukan praktik shovelware, sekadar memindahkan isi cetak ke versi online, belakangan media ini memiliki konten yang berbeda dengan konten cetak. Namun, karakteristik kecepatan dan pendeknya berita kerap membuat media ini dilihat sebagai hasil dari praktik jurnalisme “kelas dua”, di bawah media cetak. Penelitian ini, menggunakan metode interpretative phenomenological analysis (IPA) yang bersifat hermeneutik dan idiografis, berupaya mengeksplorasi pemaknaan jurnalis media online terhadap profesi mereka. Penelitian ini merupakan penelitian dengan paradigma konstruktivis dan pendekatan kualitatif. Empat temuan utama dalam penelitian ini, yang disarikan dari tema-tema yang disampaikan tiap informan, berfokus pada dampak profesi terhadap individu jurnalis, kekuatan dan kelemahan jurnalis media online, serta pembenahan praktik jurnalisme online.   Kata Kunci: Jurnalis online, fenomenologi interpretatif, media online

Proyek Sepaham, or Project Understanding, brought together staff and students at the journalism schools at Swinburne University in Melbourne, Australia, and Universitas Multimedia Nusantara in Tangerang, Indonesia, for an exercise in cross-cultural journalism education in which each university separately wrote feature stories and produced multimedia reports in response to questions provided by the other university’s students. The questions reflected topics about which the students felt they lacked understanding about the other country. Once the questions were exchanged, the students produced journalism for readers at the other country’s university, seeking to generate greater understanding of the topics concerned. The results were then published on two inter-connected websites under the banner Proyek Sepaham. This paper explores the nature of the collaboration and discusses the key lessons learnt about the design and scope of the project and its practical day-to-day operation. It also considers how the model might be improved for future collaborative exercises.

Advanced technology has significantly influenced media and its environment, including their audience and advertisers. The changes have forced the media to rethink their business model. Native advertising, undisruptive advertising that looks like the original content of the media, is one of the new advertising form developed in the past few years. This trends started in Indonesian in 2014 as some big online media offers the native advertising space to the advertisers. In the perspective of Baudrillard’s postmodern view, this is a kind of simulation which may lead to the death of the reality. This study seeks to find the way news simulation work in Indonesian online media advertising. The result shows that the packaging, the placement, and the minimum disclosure of political native advertising have blurred the separation between commercial and editorial content. Analyzing from Baudrillard’s perspective, this news simulation is at the second stage of simulation, or evil appearance, in which people can no longer differentiate between the real news and the ads which simulate the news.