The need for mechanisms to facilitate a reallocation of water to meet demands from new users and to improve the environmental conditions of many rivers in semiarid regions of the world is increasing. Given past allocation policies, which have vested control of often more than 80% of water resources with irrigators, this will require a reallocation of water out of irrigation. Such reallocation can take place in many ways but is likely to cause pain for irrigators and their communities. This paper investigates the acceptance of water reallocation policies in the context of Alberta, Canada. We explore the influences of demographic and attitudes on the acceptance of water reallocation policies and investigate whether such acceptance differs between urban and rural residents. We find that urban dwellers are more likely to favour government intervention while rural dwellers are more likely to support policies that aim to protect irrigators' water rights. We also find that people, both in urban and rural areas, can be divided into three groups depending on their values and attitudes towards water and the environment: 1) pro-environment; 2) pro-economic and 3) undecided. The urban resident is more likely to belong to the pro-environmental group while rural residents are more likely to belong to the undecided group.
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