Online misinformation poses a significant threat to global challenges, such as the COVID-19 pandemic and climate change. Misinformation is disproportionality shared by people with extreme political attitudes, especially among the far right. To understand the psychological and neurocognitive processes that underlie misinformation sharing among extremists, we conducted a pre-registered, cross-cultural experiment with conservatives and far-right supporters in the US and Spain (N = 1,609) and a neuroimaging study with far-right supporters in Spain (N = 36). Individuals who felt their personal identity was fused with their political group were more likely to share misinformation, especially when the misinformation was related to issues that involve sacred moral values (e.g., immigration and nationalism). Analytical thinking was unrelated to misinformation sharing when the misinformation involved sacred values (vs. non-sacred values) and fact-checks had little or no effect in this sample, especially among hyper-partisans. Far-right supporters also showed increased activity in brain regions associated with theory of mind in response to posts with sacred values, highlighting the social dimension of misinformation sharing. These results suggest that political devotion plays a key role in misinformation sharing and that identity-based interventions may help curb misinformation for specific groups.
Online misinformation is disproportionality created and spread by people with extreme political attitudes, especially among the far-right. There is a debate in the literature about why people spread misinformation and what should be done about it. According to the purely cognitive account, people largely spread misinformation because they are lazy, not biased. According to a motivational account, people are also motivated to believe and spread misinformation for ideological and partisan reasons. To better understand the psychological and neurocognitive processes that underlie misinformation sharing among the far-right, we conducted a cross-cultural experiment with conservatives and far-right partisans in the Unites States and Spain (N = 1,609) and a neuroimaging study with far-right partisans in Spain (N = 36). Far-right partisans in Spain and U.S. Republicans who highly identify with Trump were more likely to share misinformation than center-right voters and other Republicans, especially when the misinformation was related to sacred values (e.g., immigration). Sacred values predicted misinformation sharing above and beyond familiarity, attitude strength, and salience of the issue. Moreover, far-right partisans were unresponsive to fact-checking and accuracy nudges. At a neural level, this group showed increased activity in brain regions implicated in mentalizing and norm compliance in response to posts with sacred values. These results suggest that the two components of political devotion-identity fusion and sacred values-play a key role in misinformation sharing, highlighting the identity-affirming dimension of misinformation sharing. We discuss the need for motivational and identity-based interventions to help curb misinformation for high-risk partisan groups.
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