In Colombia, creative and cultural industries are grouped within a sector called Orange Economy, which brings together industries such as technology, software development, information technology services. These companies are being promoted thanks to laws that favor their growth and expansion as well as the contribution of foreign investment capital. As a result of analysis, not only the impact on the country's GDP is evidenced, but the appearance of new business proposals within industry 4.0. This research proposal intends through documentary analysis and statistical analysis to show the economic impact that technology companies of order 4.0 have generated in the city of Bogota, arriving with their products in international markets as demanding as the USA and Spain, all this due to ICT and their participation in this process. As a result, it is found that not only the investment in money is necessary, but that human capital and its preparation accompany the process.

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The pandemic caused by COVID-19 significantly affected small and medium-sized entrepreneurs and their workers in Colombia, who, in order to give continuity to their organizations and comply with legal requirements during the health emergency, turned their homes into workspaces, giving rise to the modality of "home-at-work”, which differs from the usual teleworking model.This new context required that organizations implemented strategies for managing occupational risks which arose in households whose workers adopted the home-working mode and had to share family, personal, and/or school spaces at the same time.The research aimed to identify the management of occupational risks for 400 workers linked to Mypymes companies in Bogotá city that adopted the modality of homeworking during 2021, because of the pandemic conditions. The current work was framed in mixed descriptive approach research (Hernández et. al, 2010) through the application of a virtual survey to the sample, interviews with employers, and RAEs.The results of the survey applied show that 41.6% of the workers did not receive a visit to inspect and adapt the workspace at home, and 25% received some virtual guidance. On the other hand, 67% mentioned that the chair and work surfaces did not fulfill ergonomic conditions and they were not improved by the employer. Only 50% received training on occupational hazards of working at home and 36.1% received guidance on active breaks. Finally, 50% stated that the workload increased significantly, generating anxiety and stress, and 46.4% were never informed how to report an accident at work while working at home.Thus, the intervention of occupational risks in the work-at-home modality was low, especially in the adaptation of workstations. However, the employers affirmed that, although there was not strong intervention in that aspect, they gave self-care guidelines to workers, and efforts were focused on preserving productive activities to keep companies afloat.

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En Colombia las industrias creativas y culturales se encuentran agrupadas dentro de un sector denominado Economía Creativa o Naranja, el cual congrega a las industrias relacionadas con la cultura y las Tecnologías de Información y Comunicación (TICS). Estas empresas están siendo impulsadas gracias a leyes que favorecen su crecimiento y expansión. El objetivo del presente trabajo es establecer la relación entre el capital extranjero y el crecimiento de la Economía Naranja en la ciudad de Bogotá. La metodología consistió en el análisis documental y estadístico. Los resultados evidencian que el impacto de las empresas creativas en el PIB aún es bajo y no avanza al mismo ritmo que lo hace el Producto Interno Bruto (PIB). Se concluye que no solo la inversión es necesaria, sino que el capital humano, las políticas empresariales y el seguimiento constante al proceso de innovación acompañan su desarrollo.