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Rapid transformations in higher education in recent years have made deeper researches about student-university relationship mandatory. Regarding the subject, Anderson, Sullivan, and Swidler (1993) stated that students who are the consumers of universities will have very important benefits for higher education institutions in determining the factors related to education satisfaction. So, the aim of this research is designed to determine the relationships between university students’ satisfaction with education, the emotional value they perceive, school identity, city attachment and positive WOM behavior. For the relevant purpose, 366 university students were reached online. The empirical data obtained were analyzed with a two-step approach (measurement and structural) in line with the basic methodological principles of SEM. Acceptance of all hypotheses created within the scope of the structural model proved empirical relationships between the related structures. The research has provided new perspectives to the ongoing discussions in the related literature by proving the direct or indirect effects of structures such as city attachment, emotional value, and school identity on university satisfaction. The results provided tips for professionals in the field to create educational satisfaction.

Researches have revealed that most of the university age male individuals are not satisfied with their body image and prefer a more muscular body. This has revealed the accepted phenomena in mental illness classifications such as exercise dependence and eating disorder. In line with this information, the main purpose of the research is to examine the mediating effect of the use of sports supplements on the relationship between exercise addiction and eating disorder. 372 male university students participated in the research. Validity and reliability analyze were applied to the obtained data within the scope of the measurement model. The steps expressed by Baron and Kenny (1986) were followed in order to determine the mediation effect. As a result of the analysis, it has been empirically proved that the use of sports supplements mediates the relationship between exercise addiction and eating disorder. The results of the research have contributed significantly to the ongoing discussions as one of the leading researches in the literature. In addition, it provided clues to the researchers and practitioners who obtained the results in the detection and treatment of such important mental disorders.

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