Although entrepreneurial behavior is proposed as part of the solution to fragile labor markets, in particular in periods of economic and social change, policy makers are struggling to find the right levers to promote it. Despite the extant prior research on entrepreneurial behavior, little is known on the entrepreneurial behavior drivers for the individuals of working age with experience. Prior research explores the influence of entrepreneurial knowledge to study the drivers of experienced individuals evaluating whether or not to engage in an entrepreneurial behavior. This research introduces entrepreneurial knowledge to study the impact of prior experience on entrepreneurial intention. Based on the theory of planned behavior (TPB), this research work analyzes the relationship between entrepreneurial knowledge and entrepreneurial intention, and the mediating effects of the TPB perceptual variables: personal attitude (PA), social norm (SN), and perceived behavioral-control (PBC). A structural equation model (SEM) has been used to analyze the responses of a sample of 431 experienced individuals of working-age that completed a questionnaire based on Liñan & Chen's, Entrepreneurship Theory and Practice, 593-618, (2009) Entrepreneurial Intention Questionnaire (EIQ). The results showed that entrepreneurial knowledge positively influences entrepreneurial intention and that this influence is mediated by the perceptual variables of the TPB model (PA, SN, PBC). These findings contribute to the understanding of the entrepreneurial intention for experienced individuals and consolidate the use of the TPB model to study individual entrepreneurial intention. The findings suggest that policy makers should pay more attention to individual entrepreneurial knowledge, and strengthen the attractiveness of an entrepreneurial career, if they are interested in fostering entrepreneurial behavior among individuals of working age with experience. Int Entrep Manag J

Despite accounting for a very small percentage of the population that adopts an innovation, the ‘innovators’ and ‘early adopters’ — representing the two earliest groups of individuals to acquire the new product or service — play a crucial role in the dissemination of the innovation to larger market segments. The objective of this paper is to understand the characteristics of these individuals that positively influence their decisions to adopt innovations. We argue that awareness of these traits will enable firms to attain speedier uptake of their offerings while aiding policymakers achieve quicker and wider proliferation of new technologies intended for societal benefit. We undertake a review of the literature studying the diffusion of innovations and show future directions that this framework should take to analyse the adoption lifecycle.

Given the increasing interest in sustainable food consumption and production, this study aims to understand how consumers perceive the value proposition of vegan food. Over 120,000 tweets relating to veganism were extracted from Twitter, which were then analysed using the text analytics tool Leximancer to ascertain the predominant themes of conversation taking place around vegan food. Our results show that, in light of the three main drivers for vegan food choice—ethical, personal health, and environmental—surprisingly, we see a limited number of environmental or sustainability motivated tweets. This is a significant finding, as, while vegan food consumption is reported to be sustainable, this is not a preferred topic of conversation for consumers. Value propositions communicated with respect to personal health attributes (e.g., dairy free, gluten free, and nutrition), and consumption benefits (e.g., tasty, delicious) are more likely to resonate with consumers and motivate increased consumption while concurrently delivering environmental benefits as a positive side-effect. Furthermore, the polarity of the attitudes and conversations taking place between vegans and non-vegans on Twitter underscores that a single value proposition is unlikely to reach both groups simultaneously and that different value propositions are likely to be required to reach these respective groups.

Veganism is the practice of abstaining from the use of animal products, whether it is for food, clothing, or otherwise. Individuals adhering to veganism are referred to as vegans, and the products they choose to purchase or consume are absent of ingredients sourced from animals.Innovations are products that are appreciated as new and novel by consumers. Vegan food innovations subsequently refer to vegan food products that are seen as new and novel among potential consumers.After their initial introduction to the market, innovations are purchased, or adopted, by a growing number of consumers over time. The process through which the innovation reaches the hands of more and more adopters is referred to as diffusion.

Despite accounting for a very small percentage of the population that adopts an innovation, the 'innovators' and 'early adopters'-representing the two earliest groups of individuals to acquire the new product or service-play a crucial role in the dissemination of the innovation to larger market segments. The objective of this paper is to understand the characteristics of these individuals that positively influence their decisions to adopt innovations. We argue that awareness of these traits will enable firms to attain speedier uptake of their offerings while aiding policymakers achieve quicker and wider proliferation of new technologies intended for societal benefit. We undertake a review of the literature studying the diffusion of innovations, and show future directions that this framework should take to analyse the adoption lifecycle.