Society has demanded public management models that are more efficient, effective and effective, but with transparency in its actions and accountability. This is where the importance of public financial administration and its management tools is revealed so that the federal government can work on accountability in public management. This paper theoretically analyzes the tools used by SIAFI, SIAFI WEB and Managerial Treasury. For this, we proceed to a comparative and purposeful analysis against the advantages and disadvantages of the tools in use. It can be seen that the Management Treasury can contribute in order to remedy the identified gap, as well as optimizing for public management to effectively achieve accountability.
The consumption of natural products has become increasingly intense in recent years, arousing the interest of several new entrepreneurs and companies that already operate in the market, whether with the same type of business or not, as within this area other issues are inserted that are of collective interest. The study of consumer behavior comprises the actions of purchase, use and disposal of the purchased product and, also, the processes and decisions that occur before and after these actions. Therefore, the objective of this article is to identify which and how certain factors may influence the behavior of consumers of natural products in their purchase decision process. The methodology used was the bibliographic research analyzing several and relevant references on the theme. The results of this research show that in order to be successful in the field of natural products, it is essential to improve the relationship between organization and consumer and how important it is to know all the aspects that involve their decision and behavior, since the consumer buying behavior of natural products it is not only based on your personality, but also on personal, cultural, emotional, psychological factors and also on environmental issues. The survey also details the importance of consuming natural products for society and the environment, providing a healthier environment for those involved. Thus, the work emphasizes the relevance of knowledge and investment in marketing and research that can help companies to dedicate themselves more to attract consumers not only in their area of activity, but also consumers of other products and / or services, winning and retaining new customers.
A micro e pequena empresa é hoje uma das opções para quem não dispõe de muito capital para investir, onde ela oferece oportunidade do empreendedor ter o seu próprio negócio. Apesar do aumento desse tipo de empresa no mercado brasileiro, a cada três microempresas abertas, uma acaba fechando antes mesmo de dois anos de sua existência. Isso se deve, dentre uma gama de causas, ao péssimo clima organizacional dessas empresas que afeta a motivação e a Palavras-Chave: Clima Organizacional. Gestão de Pessoas. Motivação. Produtividade.
Os indicadores de desempenho, além de instrumentos de medição são aliados do processo de gestão na busca por alcançar resultados organizacionais. O presente trata-se de um ensaio teórico que tem abordagem qualitativa, sendo pesquisa do tipo exploratória e bibliográfica. O objetivo do artigo é revelar uma utilidade estratégica e gerencial para os indicadores, com o intuito de servir como base de apoio às escolhas na gestão pública, tornando-as mais assertivas. Para isso, apresentam-se algumas classificações dos indicadores de desempenho institucional, além de avaliar sua adequação e os desafios existentes para que ocorra o aprimoramento necessário na gestão administrativa. Revela-se a utilidade estratégica e gerencial para os indicadores como base de apoio às decisões, tornando-as assertivas.
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