This paper builds on existing research investigating CSR and ethical consumption within luxury contexts, and makes several contributions to the literature. First, it addresses existing knowledge gaps by exploring the ways in which consumers perform ethical luxury purchases of fine jewellery through interpretive research. Second, the paper is the first to examine such issues of consumer ethics by extending the application of theories of practice to a luxury product context, and by building on Magaudda's (J Consum Cult 11(1):15-36, 2011) circuit of practice framework. This is significant in that, to date, consumer research using practice theories has focused mainly on routine and habitual practices. Our findings and discussion provide an analysis of intentional and less intentional ethical consumer performances within the interconnected nexus of activities of consumers' fine jewellery consumption practice, where meanings, understandings and intelligibility of social phenomena are worked through the various activities that shape such a practice. Finally, the paper concludes with significant managerial and policyrelated implications, as our extended circuit of practice analysis conveys that if ethics and sustainability dimensions are to be embedded in fine jewellery consumption practice, they must first be made an intrinsic part of the nexus of the social and material environment of trading and consumption places.

well as the ethical caveats of, using scent stimuli for marketing purposes are also considered. Although a few literature reviews in the area of scent have been published (Schab, 1991; Davies et al., 2003), this paper makes a significant contribution to the consumer behaviour literature given its systematic article selection and review process, encompassing the most up-to-date research and focusing on all key thematic areas related to scent and consumption. KeywordsConsumer behaviour; scent; sense of smell; sensory marketing; systematic literature review.

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