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Adoption of disruptive technologies, such as blockchain and artificial intelligence, is more and more raising citizens' suspiciousness based on (i) lack of trusted information, (ii) perception of intrusiveness on privacy and human rights, (iii) disrespect of legal obligations (including GDPR), and (iv) misalignment and lack of cross-fertilization between technology and legal experts. This paper aims at demonstrating how the technology is not a per se issue, as it can be used to create an ecosystem which can deliver a significant and measurable value to citizens and customers and the whole community. In this perspective, this paper describes the legal framework, the method and the results that are behind the compliance analysis of the Blockchain-based platform developed within the context of the PoSeID-on project. The paper, in order to identify the ethics and legal requirements used to perform the assessment of the PoSeID-on technology, introduces the ethics and regulatory framework on human rights, privacy, and data protection. The procedure for the assessment of the technology is described as well. An overview of the Poseidon project and its implemented Blockchain-based platform allows the reader to fully understand the objectives of the project, as well as the peculiarity of the specific implemented technology that has been designed to overcome many obstacles (e.g. regulation compliancy, individuals and organizations trust, investment size). Consequently, the paper describes the results of the compliance assessment performed on the PoSeID-on Blockchain-based platform. The paper concludes by showing that important aspects such as trustworthiness and sustainability can definitely contribute to improve the social acceptance of disruptive technologies, such as the PoSeID-on one, and consequently their wide adoption. * Su determinazione della direzione, in conformità all'art. 15 del regolamento della Rivista, l'articolo è stato sottoposto a referaggio anonimo.

Purpose The purpose of this paper is to present the conceptual model of an innovative methodology (SAT) to assess the social acceptance of technology, especially focusing on artificial intelligence (AI)-based technology. Design/methodology/approach After a review of the literature, this paper presents the main lines by which SAT stands out from current methods, namely, a four-bubble approach and a mix of qualitative and quantitative techniques that offer assessments that look at technology as a socio-technical system. Each bubble determines the social variability of a cluster of values: User-Experience Acceptance, Social Disruptiveness, Value Impact and Trust. Findings The methodology is still in development, requiring further developments, specifications and validation. Accordingly, the findings of this paper refer to the realm of the research discussion, that is, highlighting the importance of preventively assessing and forecasting the acceptance of technology and building the best design strategies to boost sustainable and ethical technology adoption. Social implications Once SAT method will be validated, it could constitute a useful tool, with societal implications, for helping users, markets and institutions to appraise and determine the co-implications of technology and socio-cultural contexts. Originality/value New AI applications flood today’s users and markets, often without a clear understanding of risks and impacts. In the European context, regulations (EU AI Act) and rules (EU Ethics Guidelines for Trustworthy) try to fill this normative gap. The SAT method seeks to integrate the risk-based assessment of AI with an assessment of the perceptive-psychological and socio-behavioural aspects of its social acceptability.

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