In the context created by the COVID-19 pandemic, the aim of the research in this article is to highlight how the consumer experience is constructed, starting from the consumer’s attitudes—which we consider to be implicitly positive—and from the formation of habits of using mobile applications for food supply. Data were collected from 610 people—users of applications for food delivery in urban areas—in the spring of 2021, using a quantitative type of research in the form of a field survey based on questionnaire completion; for the model validation, we used confirmatory factor analysis. The online questionnaire link was sent out in April 2021, followed by the consumers’ completion of the questionnaire in the same month. The proposed theoretical model highlights the influence of variables that are specific for technology acceptance models on the perceived utility and development of implicit attitudes based on it, as well as the habits of using the application. The results of the research validate the proposed model, showing that attitudes in the form of an implicit-type attitudes developed in time are influencing habits and aid the development of a certain usage behavior depicted by a consumption experience that has specific content. Our paper contributes to a better understanding of the consumer experience development process within the context of technology acceptance in the field of food delivery services, emphasizing the importance of satisfying hedonic motivations as an integral part of the compensatory mechanisms determined by the effects of the pandemic.

E-commerce’s latest trends, highlighted by the global phenomena of the COVID-19 pandemic, explicitly show substantial changes in the online consumers’ behavior as well. More and more specialists are talking about the emergence of a new paradigm in consumption, and of possible evolutions toward sustainable consumption. The purpose of this research is to investigate how the antecedents of e-loyalty have changed their effect on consumer attitudes and perceptions of e-commerce sites. The results, obtained through a structural model of 523 validated questionnaires of Romanian consumers of electronic and household appliances, show the importance of the effect of website accessibility, a factor that, until recently, exerted an influence mediated by other elements grouped either under the umbrella of site quality or site design. The model validated after the analysis shows the direct effect of the accessibility of the websites on e-loyalty, satisfaction and trust of the consumers. Based on the results, the value of this study lies in the fact that it presents arguments on how the boost of e-commerce systems leads to sales processes’ sustainability improvement and, to the same extent, the improvement of the ways for reporting sustainability using IT tools (online databases with customers, software integrated into e-commerce platforms, electronic financial management).

The agricultural sector ensures food security and is a major source of employment, income, and economic activity in rural areas. The Food and Agriculture Organization of the United Nations (FAO) considers that family farms are the key to a sustainable future in Europe and Central Asia. In Romania, small farms represent the pillar on which Romanian society has been developed. Although the trend has been a reduction in the number of small farms and an increase in the number of large farms, the Government of Romania understands the importance of small farms and therefore supports them through policies involving direct payments, rural development instruments, special initiatives, and loans and outstanding obligations, among others, which focus on increasing their economic performance. The aim of our research was to determine the relationship between farmers’ motivation, their job satisfaction, and the farm economic performance in the case of small Romanian farms. The research sample consisted of 900 small farms (utilized agricultural area (UAA): under 20 ha; standard output (SO): under EUR 15,000). The data obtained after applying the questionnaires were analyzed using SPSS 20.0 and Amos 24.0. For the exploratory factor analysis, values of Bartlett’s test of sphericity, the Kaiser–Meyer–Olkin test, and Cronbach’s alpha coefficient were calculated for each dimension of the proposed model. The hypothesis that motivation, job satisfaction, and farm economic performance directly and positively influence each other was confirmed. An important finding was that the correlation coefficient between farmers’ motivation and farm economic performance was ρ = 0.78, while that for the relation between farmers’ job satisfaction and farm economic performance was ρ = 0.53, which was similar to the correlation coefficient calculated for the relationship between farmers’ motivation and farmers’ job satisfaction. This result allows us to conclude that the influence of farmers’ motivation factors on farm economic performance is stronger than the influence of job satisfaction in the case of Romanian farmers on small farms. This might explain why, although work in agriculture is considered to be worse than an office job and the people that work in agriculture are sometimes stigmatized and receive lower incomes, there are still very strong motivators for Romanian farmers to continue their work in agriculture. This is proven by the fact that Romania has the highest number of small farms in Europe, and this number is not decreasing.

Competitiveness of SMEs (Small or Medium Enterprise) within the tourism field has been of a great interest for many scholars over time. Due to the crisis conditions specific to the present time, the issue of competitiveness becomes a very sensitive one, giving rise to sometimes contradictory points of view. Our research aims to analyze the opinions and perceptions of SME managers in the field of tourism in terms of the concept of competitiveness, how to measure it and sources of competitiveness still viable within the context of the current crisis or specific to it, etc. In order to be able to properly analyze the above, qualitative research was initiated and conducted in the form of an in-depth interview with 42 Romanian SME managers in the tourism field. The results of the study reflect a mature approach of managers in terms of possible new sources of competitiveness—the emphasis on technical solutions capable of managing the socio-medical dimensions of tourism consumer behavior, a prevalence for an organic growth strategy and for additional investments in qualified personnel, as well as online management of most aspects related to services and openness to collaboration within tourism clusters.

Technological innovation evolves through the use of information systems and this study highlights the intentions of using accounting platforms by conducting a quantitative study on sustainability and its social influence. The purpose of this study is to investigate the factors that influence the acceptance and use by company managers of accounting platforms available online by developing the unified theory of acceptance and use of technology (UTAUT) construct model. The research method used in the quantitative study was the sample survey, using the online questionnaire as a data collection tool. A number of 401 companies provided complete and useful answers to this research. The major contributions of the research were the use of two variables considered significant in the study: perceived credibility (PC) and perception of risk (PR). The results of the study showed that performance expectancy (PE), social influence (SI), and perceived risk (PR) have a positive influence on the intention to use the accounting platforms available online, while perceived credibility shows a much more significant and stronger influence.