Innovation is the top topic of the public agenda. Policy makers and business representatives are looking for innovative solutions to modern issues. Therefore, the research question is whether Romania’s agrofood sector has strong conditions in order to run and implement eco-innovation. The main objectives of the paper are to emphasize the real conditions for eco-innovation in Romanian agrofood sector. The descriptive analysis proves that Romania’s agrofood sector needs innovation and this may be a strategic approach for sustainable development of agrofood companies. On one hand, the findings proves that the Romanian small enterprises are quite vulnerable to market exchanges as they need further skills in order to face them. On the other hand, the small enterprises are not ready to implement digital activities, neither eco-innovation in their operations, even if this objective is on the short list of public policies agenda.