Based on 41 semi-structured interviews with young Latvians and Romanians in Malmö, Sweden, this article explores why Europeans from new European Union (EU) member states want to move to, and stay in, Sweden despite economic difficulties and underemployment. Six main factors for explaining mobility patterns are highlighted: free university education, romantic relationships, cosmopolitan lifestyle, presence of English language, idealisation of Sweden and work-life balance. We read these factors as ideas and aspirations of well-being in the 'imagined space' of Sweden. The findings illustrate that many young migrants do not chose to move to Sweden for short-term economic opportunities, but rather to experience a different lifestyle. In most cases, these expectations are met, although over time.

Women tend to have competence doubts for masculine‐stereotyped domains (e.g., math), whereas men tend to think they can handle both feminine‐stereotyped and masculine‐stereotyped domains equally well. We suggest that perhaps women's more frequent experience with stereotype threat can partly explain why. Our results showed that when stereotype threat was primed in high school students (n = 244), there was no relationship between their performance on an academic test (the SweSAT) and their assessment of their performance (how well they did), whereas in a non‐stereotype threat condition, there was a medium‐sized relationship. The effect was similar for both men and women primed with stereotype threat. The results imply that stereotype threat undermines performance assessments.

As a country of high migration, Sweden presents an interesting case for the study of belongingness. For the children of migrants, ethnic and national identification, as well as ascriptive identity, can pose challenges to feelings of belongingness, which is an essential element for positive mental health. In this article, survey data were collected from 626 Swedes whose parents were born in the following countries: Somalia, Poland, Vietnam, and Turkey. The results show that Poles significantly felt they received more reflective appraisals of ascription than any other group. However, despite not feeling as if they were being ascribed as Swedish, most group members (regardless of ethnic origin) had high feelings of belongingness to Sweden. Overall, individuals who felt that being Swedish was important for their identity indicated the highest feelings of belongingness. Further, individuals across groups showed a positive correlation between their national identification and ethnic identification, indicating a feeling of membership to both. These results mirror previous research in Sweden where individuals’ ethnic and national identities were positively correlated. The ability to inhabit multiple identities as a member of different groups is the choice of an individual within a pluralistic society. Multiple memberships between groups need not be contradictory but rather an expression of different spheres of inhabitance.

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This article examined and compared the US-born and Swedish-born college students’ preferences towards monoracial or multiracial advertisement. We showed four fashion advertisements, tracked their eye movements with a stationary eye-tracker, and asked questions through survey and debriefing to understand how students see and perceive advertisements with and without racial diversity. We found that both Swedish and American students exhibited higher preference in monoracial advertisements. We also found that Swedish and American students’ preferences towards advertisements were quite similar, but there were some variations in the reported level of attractiveness of the advertisements, reaction times, and dwell time between the Swedish and American students. Even though we did not find any statistically significant results from the eye-tracking data due to the limited sample size, the results point to interesting trends and tendencies that need to be addressed in further studies.