To date, limited research has investigated the effects of tourist prior knowledge as a multidimensional construct on their perceived risk. This research is one of the first studies to investigate the relationships among tourists’ risk perceptions and various types of their prior knowledge, namely subjective knowledge, objective knowledge, prior visitation, and past international travel experience. The research also investigates the nature of the relationship between tourist prior knowledge, risk perceptions, and their subsequent information search behavior. Using structural equation modeling, the results reveal that while objective knowledge did not significantly reduce or increase the risk associated with traveling to the Middle East, subjective knowledge appeared to have the strongest influence on tourist risk perceptions. The results of this study further suggest that while various dimensions of perceived risk may elicit the use of different information sources, prior knowledge also plays a role alongside risk perceptions in determining the information sources used. Implications at both theoretical and practical levels are also discussed.
This research advances the understanding of the location of perceived landscape values through a statistically based approach to spatial analysis of value densities. Survey data were obtained from a sample of people living in and using the Murray River region, Australia, where declining environmental quality prompted a reevaluation of its conservation status. When densities of 12 perceived landscape values were mapped using geographic information systems (GIS), valued places clustered along the entire river bank and in associated National/State Parks and reserves. While simple density mapping revealed high value densities in various locations, it did not indicate what density of a landscape value could be regarded as a statistically significant hotspot or distinguish whether overlapping areas of high density for different values indicate identical or adjacent locations. A spatial statistic Getis-Ord Gi* was used to indicate statistically significant spatial clusters of high value densities or "hotspots". Of 251 hotspots, 40% were for single non-use values, primarily spiritual, therapeutic or intrinsic. Four hotspots had 11 landscape values. Two, lacking economic value, were located in ecologically important river red gum forests and two, lacking wilderness value, were near the major towns of Echuca-Moama and Albury-Wodonga. Hotspots for eight values showed statistically significant associations with another value. There were high associations between learning and heritage values while economic and biological diversity values showed moderate associations with several other direct and indirect use values. This approach may improve confidence in the interpretation of spatial analysis of landscape values by enhancing understanding of value relationships.
In this study a quantitative method was used to measure the motivations for education, holiday and remembrance for an international sample of visitors to the Great War town of Ieper in Belgium. Three clusters could be formed based upon different structure and intensity of their motivations. A small number of visitors could be identifi ed as pilgrims, while the remainder were tourists, and they evidenced most of the characteristics of the pilgrims. The theory of thanatourism provides a framework through which the motivations and experiences of battlefi eld tourists for remembrance and education as well as leisure can be better understood.
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