When COVID-19 halted all national and international trips for business students, the School of Management (SOM) at the University at Buffalo (UB) looked to pivot these experiential programs entirely online. The faculty director, Dr. Dorothy Siaw-Asamoah, asked the business liaison librarian to collaborate with alumni partners on a series of case studies that would provide students with as comparable an experience as possible. For fall 2020, our team needed to move beyond the virtual panel discussions SOM used as an emergency response in spring 2020, toward experiential learning that provided students with an opportunity to solve a real-world problem and immerse themselves in the role of a business professional. Through research and interviews, our team created several cases focused on real-life industries' and companies' responses to
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