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This manuscript provides a foundation of information to provide a benchmark for further understanding how culture impacts the presentation of art museums' mission as well as cultivating relationship with its supporters. Using content analysis methodology, the research investigates how a random sampling of the globe's most visited art museums incorporate Kelly's (1998, 2001) stewardship dimensions into their homepages and membership webpages as well as Hofstede's six cultural dimensions into the museums' “About Us” pages. Results from this investigation found that art museums widely use the reporting and relationship nurturing strategies to reach out to a broad range of supporters, but they fail to recognize and thank specific individuals or groups of supporters to deepen the relationship with their most ardent supporters. The intersection of stewardship strategies with Hofstede's cultural dimensions are also explored qualitatively based on patterns identified within the results.

Fossil fuel companies hold immense power to change the climate, impact public perceptions, and influence policy. Revoking their social license to operate is one strategy by which the public may resist harm done by the industry. Social license is built upon establishing legitimacy, credibility, and trust, and is something that companies must earn from impacted communities to operate successfully. The present study uses a qualitative content analysis of tweets from fossil fuel organizations, as well as a selection of the replies to those posts, to examine how social media may be used to question these organizations’ social license. Results show that replies consistently voice doubts about legitimacy and credibility. Implications for using this strategy in public interest campaigns are discussed.