The aim of this research is to identify the transformations caused by the market practices conducted by UTZ in certified small coffee growers. For this, documentary research and semi-structured interviews were carried out with 13 certified growers of up to 50 hectares of area in a UTZ certification group coordinated by a private company, with technical assistance from a cooperative from Campos Gerais - MG. Content analysis was applied for processing obtained data. As a result, we identified that both the growers and the Management Unit of the certification that support them perform market and structuring practices, so that each one contributes to this market’s shaping. Observed inscription processes explain the transportation of market practices of the same nature between these actors, while structuring practices make these inscriptions visible in the context of analysis and catalyze the process of assimilation or dissociation from market practices. The results achieved in this research from the focus on inscriptions allowed an expansion of the theoretical model of the Constructivist Market Studies. It was also possible to demonstrate the Market Practices carried out by other authors of the Market Practices conducted by UTZ whose interactions were demonstrated through the Translation Chain and Inscription.

The market-making studies propose a singular approach to markets based on the search to explain the formation and functioning of markets from a performative perspective. Considering actors, their actions and tools, markets are constituted and programmed to operate in a given way, and the purpose of the proposed theoretical model is to observe what these elements are and how they interact in a social context so that this given functioning in fact occurs. Because there is a dense literature on the topic, understanding all of its concepts and premises can be challenging. Thus, two market analysis perspectives are exposed: (i) translational, which observes how markets evolve as a structure, and (ii) inscriptionary, aimed at understanding how market practices transpose from a market actor’s point of view to another.