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London's theatre industry and charity culture have been closely connected since the mid-nineteenth century. In this article Catherine Hindson explores the nature of this relationship in the later years of the century. Focusing on a charity bazaar held at the Royal Albert Hall in June 1899 to raise funds for the Charing Cross Hospital, she argues that extra-theatrical occasions staged for charity organizations were firmly located within the stage culture of the day. Rather than peripheral occasions, high-profile, public charity events functioned as significant forces in the reputation and success of the West End theatre industry and its personnel. They held cultural, social, and economic potential for theatrical performers and represent a key factor in the improvement in the moral and social status of the stage in this period. Catherine Hindson is Senior Lecturer in Theatre and Performance Studies at the University of Bristol. She has published widely on popular performance between 1820 and 1930 and is currently completing a monograph on the actress, the West End stage, and charity between 1880 and 1930.

This chapter offers a detailed reconstruction of the performance of a piece of avant-garde drama to highlights the prominent role of women in theatrical culture at the time, as both dramatists and actresses, and the professional opportunities that were then opening for them. It also shows the importance of a growing celebrity culture, and the complexity of the interactions between theatre, politics, religion, gender and theatrical production. It shows that even avant-garde theatre, concerned with such archetypal fin-de-siècle concerns as the occult and mysticism, were still deeply implicated in, and made possible by, a growing leisure industry.

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