Purpose The purpose of this study is to gain increased knowledge about gender diversity and innovation in mining by analyzing how women are discursively represented in relation to these two concepts, and in doing so establish how diversity management is received and communicated in the industry. Design/methodology/approach The study is based on analysis of texts including references to gender diversity and innovation in mining found on the web. The tool used to retrieve the data has been WebCorpLive, a tool designed for linguistic analysis of web material. Findings Although increased female representation is communicated as a key component in the diversity management discourse, based on the idea that diversity increases innovation and creativity, closer analysis of texts on diversity and innovation in mining shows that what women are expected to contribute with has little explicit connection with innovation. Research limitations/implications The study contributes with increased knowledge about diversity management by providing an example of how it is received in a traditionally male-dominated industry. Practical implications The findings indicate that for diversity management to have a real effect in mining, it needs to be based on gender equality and social justice motives, rather than on a business case rationale – the principal motive today. To enable this change, stereotypical gender patterns, as shown in this study, need to be made visible and problematized among policy makers, practitioners and actors on all levels of the industry. Originality value The study contributes with new knowledge about gender in the mining industry previously not attended to by using a method which so far has been sparsely used in discourse analysis, although pointed out as promising.
Increased female participation has been highlighted as necessary to fill a labor shortage in the construction industry, but also to promote equality and efficiency. Despite initiatives to recruit women, the industry remains one of the most gender-segregated industries in the world. Increased knowledge about gender has been identified as needed to change the status quo. The aim of this study is to contribute with new insights into gender in construction by exploring how women in the industry are discursively represented, and how they talk about their workplace. It is based on analyses of texts from the web. The search engine WebCorpLive was used to retrieve and sort the material to enable linguistic analysis. The study shows that although the overarching message in the material is that there are many opportunities for women in the industry, closer analysis of it shows that women entering the industry are met with gender-biased attitudes, discrimination and unrealistic demands.
In this study, I investigate the representation of the emotion terms shame, ashamed and shameless in relation to women and men in late twentieth-century British English. The study is based on analyses of examples of shame retrieved from the British National Corpus with the specific aim to study in what contexts men and women express shame or are associated with it, and evaluate whether the emotion is represented as negative or positive. I present two general models of shame, where the first model concentrates on a negative connection between shame and pain, exposure and embodiment, and the second model describes shame as a necessary ingredient of social life that makes people recommit to socially sanctioned behaviour and values. Most examples of women's shame in the material correspond to the description given in the first model, whereas the majority of the examples of men's shame correspond with the second. The two models illustrate how shame functions to preserve hierarchical gender structures.
Although stereotypical gender patterns have been reported in a number of studies over the last forty years or so, and attempts to address gender-biased representation have been made, males and females are still represented differently in modern English-speaking societies. Further research uncovering gender-marked language and biased gender structures is therefore needed. The study presented here is a contribution to the still small, but nevertheless growing number of studies employing corpora to study the discourse of gender. The focus of the study is the representation of young individuals in a previously unexplored one-hundred-million-word web corpus of English, the New Model Corpus (NMC). Following earlier work on collocation and gender, the aim of this paper is to explore what verbs collocate with the lemmas girl and boy as subject and object and what words modify them in a worldwide corpus of English. The purpose is to reveal how these two lemmas pattern with other words, and in doing so point at cultural and social meanings embodied in the representation of girls and boys.
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