In women with gestational diabetes mellitus, the routine induction of labor at 38 or 39 weeks is associated with a lower risk of cesarean delivery compared with expectant management but may increase the risk of neonatal intensive care unit admission when done at <39 weeks of gestation.

It is well known that many Web pages are difficult to use for visually disabled people. Without access to a rich visual display, the intended structure and organisation of the page is obscured. To fully understand what is missing from the experience of visually disabled users, it is pertinent to ask how the presentation of Web pages on a standard display makes them easier for sighted people to use. This paper reports on an exploratory eye tracking study that addresses this issue by investigating how sighted readers use the presentation of the BBC News Web page to search for a link. The standard page presentation is compared with a ''text-only'' version, demonstrating both qualitatively and quantitatively that the removal of the intended presentation alters ''reading'' behaviours. The demonstration that the presentation of information assists task completion suggests that it should be re-introduced to non-visual presentations if the Web is to become more accessible. The conducted study also explored the extent to which algorithms that generate maps of what is perceptually salient on a page match the gaze data recorded in the eye tracking study. The correspondence between a page's presentation, knowledge of what is visually salient, and how people use these features to complete a task might offer an opportunity to re-model a Web page to maximise access to its most important parts.

In incentive-aligned choice experiments, each decision is realized with some probability, Prob. In three eye-tracking experiments, we study the impact of varying Prob from 0 (as in purely hypothetical choices) to 1 (as in real-life choices) on attention, information processing, and choice. Consistent with the bounded rationality literature, we find that as Prob increases from 0 to 1, consumers process the choice-relevant information more carefully and more comprehensively. Consistent with the psychological distance literature, we find that as Prob increases from 0 to 1, consumers become less novelty seeking and more price sensitive. These findings underscore that even with incentive alignment, preference measurement choice experiments such as choice-based conjoint analyses only represent an approximation of real-life choices. Although it is not feasible to systematically use questions with high Prob in the field, we predict and find that placing a higher probability question (such as an external validity task) at the beginning rather than the end of a questionnaire has a carryover effect on attention and information processing throughout the questionnaire, and it influences preference estimates as well.

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