Many studies explored consumer motivation toward purchasing behavior of environmentally friendly products. However, although consumers are aware of products' possible environmental and social impacts, there is no transparent approach to obtain such information and facilitate their green purchasing accordingly. Therefore, based on the developed novel scale of sustainability-related information of the product as a moderating factor, this research aims to study the facilitating mechanism of such information in influencing consumers' purchasing behavior with a premium price. An online survey of 713 consumers was conducted in the context of purchasing new energy vehicles. Using SPSS 25, the social impact information could significantly affect the premium price the consumers would pay compared to environmental impact information. Furthermore, marital status, income level, and age significantly affect the purchasing behavior of potential consumers. This study provides theoretical and methodological support for enterprises to develop product sustainability indicators and guide them in designing business activities.

The current linear model inherent to the linear economy within the industry cannot continue its operations due to the high contribution towards environmental damage. To address this matter, the circular economy and the circular business models as environmental solutions for organizations will be capable of bringing business profit. Unfortunately, few studies have shed light on the types of capabilities and innovation required to produce the change to circular business models since these updates will lead to significant opportunities and challenges for enterprises. Thus, this research explores the factors that strengthen and hamper producer‐service enterprises' innovation capability to implement circular business model. The study applied the fuzzy Delphi method and grey‐based DEMATEL approaches to identify the most influential factors and the casual relationships among them towards circular business model implementation within the service sector. The research results indicated 10 main drivers and barriers related to circular business model implementation based on the fuzzy Delphi method. The contributions of this study can be used as a guide for producer‐service enterprises and other parties involved in policy‐making and shed light on the applications of business model innovations in general.