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The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots and accommodations have been subjected to serious changes with a substantial economic impact. Thereby, the question arises as to whether the capacity to respond to customers' needs through functional digital engagement strategies is efficient for supporting a recovery and sustainable development of the tourism industry. This article comments on and provides a critical analysis of the recent online strategies related to content marketing applied to the tourism sector due to a global pandemic and the need to implement a different attitude towards tourismoriented projects. The article proposes some examples of efficient policies that fit in with changes in the world tourism market.

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This work concentrates in the fundamental ideas that constitute the existing theoretical framework of the poverty measurement from the 1960's to the state-of-the-art, with an extended comment on the more relevant issues, the presentation of more influencing approaches and the probable path of future research in Poverty Economics.