Though sustainability exists as major objective of pursuing innovation, the effect of it on innovation performance is still unanswered. While the outcome of innovation should consider both input and output, moreover, studies on sustainable innovation are yet to consider the overall efficiency, but rather the performance itself. To fill the gap between the effect of sustainability as the objective of innovation and its innovation performance, and to bridge the hole between the outcome of sustainable innovation and its efficiency, we analyze the relationship between sustainability as innovation objective and innovation efficiency. We use 441 manufacturing companies in Korea from 2016 KIS data, and perform the data envelopment analysis (DEA) method to calculate efficiency score of each firm and tobit regression analysis to investigate the effect of sustainability as an objective of innovation on innovation efficiency. The results show that the objective of 'environmental improvement' negatively affects innovation efficiency, while 'safety improvement' positively affects the efficiency. On the contrary, the effect of 'material and energy reduction' as an objective of innovation on innovation efficiency is not verified. The implications, limitations, and guidelines for future research are presented.

Objective: To assess the association between the healthcare system’s efficiency and policy factors (the types of healthcare systems and various health policy indicators). Methods: In this study, a data envelopment analysis (DEA) with bootstrapping was applied to the healthcare system’s efficiency to correct the bias of efficiency scores and to rank countries appropriately. We analyzed data mainly from the OECD (Organization for Economic Co-operation and Development) Health Data from 2014. After obtaining the efficiency score result, we analyzed which policy factor caused the inefficiency of the healthcare system by Tobit Regression. Results: Based on five types of healthcare system classification, the result suggested that the social health insurance (e.g., Austria, Germany, Switzerland) showed the lowest efficiency score on average when compared to other types of systems, but evidence of a statistically significant difference in healthcare efficiency among four types of healthcare systems was not found. It was shown that the pure technological efficiency of the healthcare system was negatively influenced by two main factors: user choice for basic insurance coverage and degree of decentralization to sub-national governments. Conclusions: Our findings suggest that countries with relatively low healthcare system efficiency may learn from countries that implement policies related to a low level of user choice and a high level of centralization to achieve more economical allocation of their healthcare resources.

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Although corporate social responsibility (CSR) activities appear active on social networking sites (SNS), consumers increasingly suspect their authenticity. Based on attribution theory, this study examines consumers’ responses to SNS-based corporate social responsibility (CSR) activities by analyzing the impact of their perceptions of CSR attributes on their perceived authenticity of CSR (CPACSR) and participation intention (PI). We conducted a between-subjects experiment on a sample of 480 Korean undergraduate students to test all the hypotheses. Our findings suggest that the three CSR attributes positively affect CPACSR, partially moderated by the type of message source and CSR activity. These findings suggest several opportunities for future research that may further benefit marketers in CSR marketing decisions.

“Reduction of material and energy consumption” (RMEC) exists as a major objective of innovation and it is proved to affect positively to innovation performance from previous literature. Though innovation should be measured in efficiency rather than performance itself, however, the relationship between material and energy reduction on innovation efficiency is still unanswered. In this paper, we analyzed the effect of RMEC on innovation efficiency considering both innovation inputs and outputs. We utilized data of 388 manufacturing enterprises in Korea, and performed data envelopment analysis (DEA) and tobit regression analysis. According to the result, firms show difference by industry type in terms of innovation efficiency and RMEC. Moreover, the effect of RMEC on innovation efficiency turned out to be negative. The result indicates a possibility that input used for innovation might overweigh the output yielded when firms pursue innovation for the RMEC.